Why you?

You are looking for something more from your job. Maybe a bigger problem to solve with both immediate and long term impact, or perhaps you just need a mission you can believe in every day. You are scrappy and collaborative while looking to join an inclusive and supportive culture with a bias for action. You dig balanced startup life and can wrestle challenges with grace. You love big, interesting problems and bringing solutions to the masses while making sure it feels personal, authentic and connected. If this sounds like you, we'd like to talk.

Why us?

The Mom Project is a pioneering, remote-first venture-backed startup with roots in Chicago & Cincinnati. We are backed by some of the best investors in the world and are lucky to be surrounded by an incredible team of advisors, including Serena Williams. The Mom Project is a platform and community leading a movement that matches companies with diverse talent. This critical match drives businesses forward while expanding professional opportunities for women.

Our team is growing as we push to rewrite the narrative for working women at every life stage. We believe women should be able to choose both a successful family life AND career aspirations without sacrificing one over the other. Our commitment to Diversity Equity & Inclusion across race, gender, age, religion, identity, and experience drives us and our mission forward every day. We strive towards inclusion and that means everyone is comfortable bringing their authentic and best self to work every day.

About the role:

Reporting to the Director, Sales Operations, the Marketing Automation Specialist will be responsible for managing and executing The Mom Project’s overall marketing automation strategy. In this role, the Marketing Automation Specialist will work closely with sales leadership, sales operations, and other cross-functional departments to identify, develop and deploy new marketing automation business processes.

The Marketing Automation Specialist is responsible for developing, executing, and adjusting successful marketing automation programs to support product marketing objectives as well as broader company-wide marketing initiatives. As a HubSpot Admin, this role requires both marketing and technology savvy to ensure HubSpot is properly synced and integrated with all platforms (e.g. Salesforce, Intercom, TMP Platform, etc.) involved in marketing communications. Digital recruiting/talent acquisition experience is preferred but not required.

The Marketing Automation Specialist will actively maintain the marketing customer database - driving growth and leading data cleansing initiatives. The ideal candidate will be data-driven and implement testing strategies to drive towards conversion and deliver measurable results. This role will be key in establishing methodologies and business processes to help improve TMP’s overall marketing automation efficiency.

Responsibilities:

• Become a proficient HubSpot user/admin, strategize about effective ways to set up workflows, and constantly look for ways to improve our use of the product


• Design and build workflows in HubSpot that will facilitate the efficient/scalable execution of our day-to-day operations; ensure workflows and Salesforce integrations are set up properly for effective attribution and reporting


• Collaborate with Sales, Product, Demand Gen and other business partners to meet company objectives and key results.


• Measure results and optimize the lead nurturing workflows for these segments to convert leads through all stages of the sales funnel into customers.


• Assist in managing our overall marketing automation tech stack; ensure it is optimized, well-maintained, and cost-effective


• Optimize marketing automation and lead nurturing processes through email, content, and social channels.


• Understand all internal tooling and how data is synced across all platforms.

Requirements:

• Bachelor's degree is required


• 3+ years of experience optimizing email marketing and re-engagement campaigns, including A/B testing, audience segmentation, and trigger logic.


• Knowledgeable of sales methodologies and consultative selling, preferably with an e-commerce or SaaS-based company is preferred.


• Extensive knowledge of HubSpot Marketing & Automation required


• Experience with CRM tools (Salesforce preferred)


• Experience with deduplication tools (Insycle preferred) 


• Experience with G-Suite preferred (comfortable manipulating and analyzing marketing data using Google Sheets)


• You have a knack for organization and can manage multiple projects and deadlines simultaneously.


• Excellent attention to detail and accuracy, productivity, and time management.


• Strong critical thinking skills with a demonstrated ability to analyze and resolve issues.


• Strong work ethic and belief in the marketing automation vision.

Why you’ll love working for TMP:

• Competitive Base + Variable Comp


• Company built on Values


• Career pathing


• Flexibility/Autonomy


• Full medical, dental, vision


• Short and Long Term Disability


• Generous Paid Parental Leave


• Nubundle Family Planning Concierge


• MilkStork


• Generous PTO (that people actually use!)


• 401K match

Let me see those Perks, Perks, Perks!

• An incredible team that will respect you, support you and champion your work


• Health and Wellness stipend


• Learning and Development stipend


• Work from Home stipend

We're just getting started. Join us in building the future of work.