Senior Manager, Customer Acquisition (100% Remote, @The Mom Project)
Future of Work Talent Marketplace
All applicants applying for U.S. job openings must be legally authorized to work in the United States and are required to have U.S. residency at the time of application.
Job description
Why you?
You are a mission driven, customer obsessed, natural problem solver. You dig balanced startup life and can wrestle challenges and change with composure. You are a fearless and collaborative communicator, with the ability to make quick decisions while always in learning mode. You love big, interesting problems and bringing solutions to the masses while making sure it feels personal, authentic and connected. If this sounds like you, we'd like to talk.
Why us?
The Mom Project is a pioneering, remote-first venture-backed startup with roots in Chicago. We are backed by some of the best investors in the world and are lucky to be surrounded by an incredible team of advisors, including Serena Williams.
The Mom Project is a platform and community leading a cultural movement that matches companies with diverse talent. To date, our platform has unlocked over $300M in earning potential by connecting our 650,000+ moms, dads and allies with opportunities at world class brands like Apple, Accenture, Etsy and Nike… and we are just getting started!
Our team is growing as we push to rewrite the narrative for working women at every stage of life. We believe women should be able to choose both a successful family life AND career aspirations without sacrificing one over the other.
TMP Diversity Statement
We move forward when we all move together.
At The Mom Project, we understand the Moms we serve are not all the same and neither are the employees that support her. We are inspired by people who come from all walks of life.
Equality and inclusion at TMP is recognizing and honoring the uniqueness of each person who works to bring our mission to life, valuing all dimensions of diversity as our greatest asset.
We are committed to being a safe, respectful, fair, and inclusive culture for all.
What you’ll do:
As a key member of the Performance Marketing team, the Sr. Partner Acquisition will work strategically with the SMB, Enterprise and Channel sales team to support quarterly sales pipeline and revenue goals.
In this role, this person must build and maintain an excellent working relationship with sales leadership devising growth strategies and executing marketing campaigns to drive net new business. You will be a key architect of our customer acquisition strategy, with a focus on new logo acquisition and revenue growth through innovative marketing programs.
- Collaborate directly with the Enterprise Sales Team to develop a strategy that supports quarterly sales pipeline and revenue goals
- Lead strategic initiatives that drive target account acceleration, upsell pipeline creation and deal acceleration goals
- Collaborate with Sales and Revenue Operations to identify target accounts and contacts
- Translate sales objectives into Account Based Marketing (ABM) program objectives and project plans
- Develop and execute compelling ABM initiatives to successfully engage target contacts and move them through the buying journey
- Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for personas and key accounts
- Use data and industry best practices to formulate in-depth analysis, insights and interpretation to optimize ABM campaigns for target accounts
- Collaborate cross-functionally with key stakeholders from performance, brand, sales, product and creative
- Measure, track, analyze and share results, and optimize programs continuously
The skills and qualities you’ll need to succeed:
- 7+ years of experience in B2B marketing, with demonstrated success in developing and optimizing marketing strategies and programs that drive customer acquisition
- Proven track record successfully achieving ABM pipeline and revenue goals
- Ability to create innovative marketing programs that deliver measurable value throughout the marketing funnel
- Experience building successful campaigns from the ground up - from ideation, planning, execution, optimization and reporting
- Experience with CRM and marketing automation a plus (e.g. Hubspot)
- A great storyteller, with a relentless focus on customer acquisition
- An analytical problem solver with ability to lead the development and cross-functional execution of effective marketing programs
- Understanding of HR & recruiting industry a plus, but not required
Why you’ll love working for TMP:
- Full medical, dental, vision
- Health and Wellness stipend
- Short and Long Term Disability
- Generous Paid Parental Leave
- Nubundle Family Planning Concierge
- MilkStork
- TalkSpace
- Learning and development stipend
- Generous PTO
- 401K match
Let me see those Perks, Perks, Perks!
- An incredible team that will support and champion your work
- Casual Culture: because work should be a place you want to be
We're just getting started. Join us in building the future of work. We need all hands on deck, your journey starts now....
Exact compensation may vary based on skills, experience, and location.