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Streaming Optimization Manager
Santa Monica, CA
Posted 6 months ago
23 Applicants
Required Skills
Brand Management
Digital Marketing
Product Marketing
Preferred Industry Experience
Media & Entertainment
Job Description

Our customer is the world's leading music company that owns and operates a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. They identify and develop recording artists and songwriters, and produce, distribute, and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

We are seeking an innovative and highly motivated Streaming Optimization Manager on a contract basis to assist our customer’s business needs. The individual will be responsible for analysing and acquiring a deep understanding of the company and partner label global streaming strategy and best practices to then best optimize and market playlists, internationally, by key market and globally.

What you’ll do:

  • Optimize existing and create new catalogue & frontline playlists; implement strategies to achieve/exceed growth, engagement, retention goals.
  • Direct and co-manage international “Always On” centralized ad campaigns, closely aligned with the company's Media planners and buyers.
  • Execute detailed, individual and multi-market programmatic analysis to understand and educate on the complexities of playlist behaviors across all consumer types, territories and global streaming partners.
  • Use consumer insights and analytics to inform effective playlisting initiatives, marketing & commercial decisions.
  • Manage multi-territory streaming campaigns, working seamlessly with key stakeholders, manage budgets and advise on on-going best practices.
  • Execute priority playlist performance reports on scheduled basis.
  • Think beyond traditional SEO (although important) to act creatively, take appropriate risks, and understand how each component in the business fits into growth.
  • Work with internal and external creative agencies to manage & allocate budgets and ad inventory to maximise effective playlisting opportunities.
  • Work with and complement the company's Music Strategies + Tactics, Global Commercial Partnerships & Consumer Marketing efforts.
  • Work with the company's Commercial Technologies to best utilize existing playlist optimization tools and be a proactive voice for creation of new tools.
  • Analyse & share the effects of playlisting and marketing initiatives while responding quickly to changes required.
  • Work with digital account leads to maximise opportunities across business partners, including, but not limited to ad inventory procurement.
  • Recommend & integrate strategies to grow playlist engagement & market share.
  • Learn & share best practices across all appropriate teams.

The ideal candidate must have:

  • 2-3 years of applicable experience in playlist optimization, analyzing data and executing playlist and streaming growth and user engagement/retention experiments.
  • Strong experience with social media and affiliate marketing & brand building.
  • A strong understanding of SEO.
  • A passion for all a wide range of music genres & styles with a focus on children’s music, new release & catalogue.
  • Global view and understanding of streaming partners and international marketplace performance.
  • Proven innovative thinker with experience in marketing practices and growing & acquiring audiences.
  • First-rate analytical skills with ability to efficiently communicate strategy, results and market conditions that will drive playlist growth and optimization.
  • Strong communication skills with high accountability practices, including weekly deliverables report.
  • Ability to write and convey marketing plans/efforts to partners, executives and management.
  • Capable interpersonal and teamwork skills, including adaptability & effectiveness to work with team members from diverse backgrounds.
  • Tech savvy with good understanding of current & forthcoming technologies and general market trends.
  • Able to learn/navigate internal and external information tools and utilize numerous data dashboards.
  • Creative, innovative, detail-oriented and resourceful.
  • Highly organized and able to prioritize and multi-task.
  • Ability to work with a global team understanding local cultural differences.
  • Self-motivated and conscientious.
  • A good knowledge of company's and 3rd party repertoire.
  • A solid understanding of metadata & digital supply chain processes.
  • Advanced Excel/Microsoft Suite user.
  • Photoshop and/or InDesign proficiency.
  • Ability to quickly grasp the position mission and breakdown goals in concrete actions
  • Ability to execute multi-tiered campaigns.
  • Self-starter and devoted to data-driven decision making.
  • Good understanding of all aspects of major label structure.
  • Ability to effectively present and communicate to multiple internal and external stakeholders is also required.
  • Providing practical advice on maximizing streaming revenue and marketing opportunities

Education:

  • Bachelor's degree is preferred.

Hours & Location:

  • M-F, 40 hours/week: This role will be remote while COVID restrictions are in place. The expectation is to be onsite at our Customer’s Santa Monica, CA location once it is deemed safe to do so.

All applicants applying for U.S. job openings must be legally authorized to work in the United States and are required to have US residency at the time of application.

Please note: In order to create a safe, productive work environment, our client is requiring all contractors who plan to be onsite to be fully vaccinated according to the CDC guidelines (please inform your employer if you need a medical or religious exemption). Prior to onboarding, contractors will be required to attest that they are fully vaccinated.

Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)

  • Health Benefits: Medical, Dental, Vision, 401k, FSA, Commuter Benefit Program

$40.00/hour
Start Date
August 2022
End Date
December 2022
Flex Factors
Work Type Project
Schedule 40 hours / week
Work Remote No
Travel No