Ad Operations Specialist (100% Remote)

The Mom Project is excited to partner with our client, a leading baby registry, e-commerce, and content platform for growing families, who is seeking a contract Ad Operations Specialist to join their team!

100% Remote

Who You Are

• 5+ years of experience in sales or revenue operations within a high-growth media company, publisher, or platforms
• Deep experience in the ad industry with knowledge of the broader media ecosystem, with prior experience in building processes, tools, benchmarks and the right data to manage a growing media business
• Experience working with non-programmatic/non-banner media products, including newsletters, events, social, custom content, and native placements
• Strong analytical skills with ability to derive actionable insights from complex data sets
• Adept and knowledgeable in manipulating large data sets within excel (i.e pivot tables, pivot charts, dashboards, interactive charts, vLookup and sumIfs functions, macros, etc)
• Experience with OMS systems (i.e Boostr or Netsuite) and proficiency in sales analytics tools
• Strong project management experience, with an ability to evaluate and re-prioritize rapidly and deliver results against aggressive deadlines.
• Commitment to strengthening the sales operational processes with knowledge, creativity and empathy.
• Excellent verbal and written communication skills for a variety of audiences
• Self-motivated and able to work autonomously & collaboratively to find direction in ambiguity and complexity, both independently and alongside finance, accounting and people operations
• Strong program management skills with proven success leading org-wide operational changes.
• Manage complex projects with aggressive deadlines and shifting priorities.
• Demonstrates proficiencies as a Program Manager in a rapidly changing environment
• Experience launching and driving adoption for org-wide changes to operational processes
• Bachelor’s Degree preferred

Role Expectations

• Manage all email campaigns in partnership with CRM across dedicated, newsletter, and series placements while communicating biweekly pacing internally
• Manage email remnant inventory, communicating avails to Affiliate and confirming final placements
• Manage Premium Influencer Sponsorship avails tracker in close coordination with Media Strategy and Brand Team
• Maintain all influencer boosting management across Showroom and Digital offerings as needed
• Manage the execution of Podcast offerings
• Manage the execution of additional Social campaigns to deliver boosted impressions on YouTube, TikTok, and Meta
• Serve as Social Ads Manager dashboard admin across Instagram, TikTok, and Meta
• Manage the execution and expansion of Meta Ad Offerings including campaign execution, optimization, and reporting for BAT and future products
• Manage Meta allowlisting workflows and campaign setups tied to Babylist's first-party data segments
• Manage the offsite pilot initiatives by testing new platforms and targeting methodologies
• Maintain and QA the Monthly Report Dashboard and liaising with Ad Operations Specialist - Onsite and AMs to gather delivery notes end of month on associated products
• Partner with Media Strategy to package offsite into sellable formats and expansion into other platforms