Analyst, Digital Measurement and Reporting (100% Remote)

Our Customer is a consumer financial services company headquartered in Connecticut. The company offers consumer financing products, including credit, promotional financing and loyalty programs, installment lending to industries, and FDIC-insured consumer savings products through the consumer bank, its wholly owned online bank subsidiary.

Our Customer is seeking a Digital Measurement and Reporting Analyst on a contract basis who will support digital media measurement, performance reporting and data visualization, and campaign insights generationThis role is 100% remote with slight preference to EST/CST.

Responsibilities

• Support VP / AVP on measurement plan implementation
• Collect and clean digital media data, perform data quality assurance, and create dashboard visuals to report on campaign performance
• Monitor campaign performance, analyze digital media data to draw key insights and learnings, partner with digital channel teams on campaign optimization recommendations
• Support cross channel measurement to evaluate and refine activity, including but not limit to test and learn, conversion lift studies, and ROI / ROAS analysis
• Assist with ad-hoc based digital media analysis and drive insights
• Assist Ad Ops team in campaign trafficking / tagging processes
• Document measurement and reporting projects and ensure processes can be replicated and scaled across platforms
• Perform data QA for reporting to ensure data integrity

Skills and Qualifications:

• Bachelor’s degree or, in lieu of degree, a high school diploma/GED and 3+ years of digital measurement / analytics experience
• A minimum of 2 years of digital analytics experience
• Deep familiarity with paid digital reporting platforms (Display, Programmatic, SEM, Video, Social), including UI navigation, report creation and downloading, digital media data structure
• Strong analytical skill with the ability to interpret media data and develop action plans
• Strong attention to detail, can perform large scale data quality assurance tasks with curiosity and sensitivity to data abnormalities
• Proficient knowledge in the Google analytics suite (Google Analytics, Big Query, Campaign Manager) and reporting tools – Tableau and Microsoft Excel Pivot Tables

Preferred:

• Financial industry (e.g. banking, credit cards, lending) experience
• Familiarity with Health and Wellness industry
• Working knowledge of media data ETL process and programming languages such as SQL, SAS, Python
• Experience in Media Mix Modeling and Multi-touch Attribution analysis
• Working knowledge with digital campaign trafficking and tagging processes and tools
• Familiarity of agile processes
• Strong inter-personal skills, with ability to influence across cross-functional teams in a large org
• Motivated self-starter and team player
• Experience using SQL to extract and analyze data

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)

Benefits include: Medical, Dental, Vision, 401k.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.