Social Media Analytics Lead – Beauty Retail
Social Media Analytics Lead – Beauty Retail
Our Client - Consumer Goods company
- Remote
Job description
Our Customer is the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. They are recognized for their commitment to personalized service, fun and inviting stores and an industry-leading Rewards loyalty program. Becoming the top national retailer offering the complete beauty experience, our customer continues to bring possibilities to life through the power of beauty.
We are seeking an Associate Manager on a contract basis to help support our client’s day to day business needs. This role is100% remote.
This role entails tapping into the social ecosystem through real-time social monitoring, listening, measurement, and research. The role will help them understand the larger conversations among beauty enthusiasts and what matters to the guests to inform strategy and business goals.
The Associate Manager, Social Listening & Measurement will leverage data and insights to show the impact and reach of social channels within the larger social landscape, as well as within the organization. This role will work collaboratively across multiple areas of the business to proactively share insights to help inform social strategy, business development, and larger company initiatives.
This role will help create and streamline internal social reporting to benchmark performance for the channel against core KPIs, milestones, and channel goals. In addition to measurement, this role will also help build the brand narratives that are backed by data and social listening insights.
The role requires strong analytical skills and deep knowledge of social media channels and the associated technology and best practices in the space. This individual has the ability to extrapolate insights and analyze social data to see the bigger picture and understand the impact on the business. This individual demonstrates eagerness to leverage quantitative and qualitative data to identify opportunities to enhance social strategy.
What You'll Do:
- Real-time social monitoring
- Constant connection to conversations happening on (and off) the social channels to be the first to escalate noteworthy conversations
- Establish system/automation tools to aide in real-time conversation monitoring
- Ability to check-in on weekends/nights to ensure escalation of noteworthy conversations
Qualifications:
- Bachelor's degree (marketing specialization preferred)
- 5-6 years of social listening/analytics experience
- Understanding how to extrapolate insights and illustrate the greater business impact
- Experience with data analysis and reporting working in a marketing department or agency setting; proven strong analytical and detail-oriented skills required
- Experience mapping social listening data to industry trends
- Strong understanding of the consumer decision journey and marketing funnel
- Passion for beauty with deep knowledge of the industry landscape, current trends/innovations and emerging technologies
- Social media listening platform power user; experience with Sprinklr (publishing and listening) a plus
- Excellent problem-solving skills and the ability to work independently, while being an accountable member of a fast-paced team
- Excellent written, verbal, and presentation communication skills.
Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)
Health Benefits: Medical, Dental, Vision, Life (including spouse & child), 401k, STD/LTD, AD&D, and Commuter Benefits program.
Please note: In order to create a safe, productive work environment, our client is requiring all contractors who plan to be onsite to be fully vaccinated according to the CDC guidelines. At the point of offer, contractors will be required to attest their vaccination status.
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
All applicants applying for U.S. job openings must be legally authorized to work in the United States and are required to have U.S. residency at the time of application.
If you are a person with a disability needing assistance with the application, or at any point in the hiring process, please contact us at support@themomproject.com.
Screening Questions
- What hourly rate are you seeking for this role?
- Tell us about your experience in social listening/analytics