Marketing Data Enablement Coordinator

***The salary range for this position is $345.00-$55.00 per hour.***

***Please note, that all applicants applying for US job openings must be legally authorized to work in the United States.***

Our Customer is a business and financial software company that develops and sells financial, accounting, and tax preparation software and related services for small businesses, accountants, and individuals. They are laser-focused on their customers, live and breathe innovation, and champion those who dare to dream. Their Mission is powering prosperity around the world. They do it by attracting the world’s top talent, bringing vital partners into their global platform, and leaving the world a better place through exceptional corporate citizenship.

We are seeking an Associate Marketing Manager on a contract basis who has a strong background in Marketing and Marketing Technology (MarTech) to partner with cross-functional marketing stakeholders and engineering teams on new capabilities to ensure high data quality. This is a hybrid role in San Diego, CA (2 days onsite and 3 days remote). Manager will consider strong candidates for 100% remote if the pool of local candidates isn't robust.

The Digital Activation Team is looking for an Associate Marketing Manager with a strong background in Marketing and MarTech to partner with cross functional marketing stakeholders and engineering teams on new capabilities to ensure high data quality:

1. Support implementation of new MarTech capabilities to scale personalization efforts

   • Coordination across various cross functional teams (product management, engineering, analytics, marketing) to create and implement proof of concept / testing for new/emerging marketing technology capabilities to better personalize front doors

   • Drive clear documentation and communication around E2E Martech capability roadmap, including use cases, timing, risks/gaps

2. Support .com team as data enablement partner, expanding the use of personalization data

   • New ways to leverage 1st/2nd/3P data for personalization

   • Partner with AI team to improve personalization via models and rules based personalization

3. Support in the process of data onboarding

   • Coordination of marketing, analytics & engineering teams to unlock CDP ingestion (i.e. getting all the right people in the room to get PD questions answered, setting up follow up meetings, escalating blocked / at risk areas)

4. Support QA / data quality through dashboard monitoring (weekly off-season, daily in-season)

   • Monitor data pipelines to ensure accurate and consistent data usage for marketing campaigns and targeting

   • Create and maintain DQ monitoring documentation and report to teams regularly. Alert dependent teams when issues arise and drive to solutions.

• 3+ years of professional experience driving marketing audience execution in a customer data platform or similar tool
• Must have experience with marketing technologies such as: Adobe suite (big plus), customer data platforms, CRM automation platforms, data management platforms, advertising media (eg Google and Facebook).
• Experience in Jira is ideal.
• Experience with marketing technologies such as Customer Relationship Management (CRM) automation platforms, customer data platforms, Adobe Suite, data management platforms, and advertising media (eg Google and Facebook)
• Email Marketing Manager 3-4 years of experience minimum
• Larger company experience
• Experienced in complex messaging and data sets.
• This CW will be the sole business tax marketer.
• Work very independently and self sufficiently, confident, self assured
• Strong quality control mindset
• Ability to identify data issues and troubleshoot root causes
• Ability to provide solutions to solve complex data problems
• Strong communication, the ability to work well across teams and various levels
• Highly organized and detail-oriented with the ability to see the big picture, a team player, always curious, comfortable in the unknown

Education:

• A Bachelor’s degree preferred

Hours & Location:

• M-F, 40 hours/week. This is a hybrid role in San Diego, CA (2 days onsite and 3 days remote). Manager will consider strong candidates for 100% remote if the pool of local candidates isn't robust.

Perks are available through our 3rd Party Employer of Record (Available upon completion of the waiting period for eligible engagements)

Health Benefits: Medical, Dental, Vision, 401k, FSA, Commuter Benefit Program

Please note: In order to create a safe, productive work environment, our client is requiring all contractors to be fully vaccinated + boosted according to the CDC guidelines. Prior to beginning your assignment, contractors will be required to attest and provide proof that they are fully vaccinated + boosted.