B2B Digital Marketing Specialist

Title: Digital Marketing Specialist
Department: Corporate Strategy and Mission
Reports to: Director, Corporate Strategy and Mission
Location: Hybrid Onsite / Remote at Romeoville/Bolingbrook, Illinois (2-3 days/week onsite)
Status: Full Time, Exempt
Base Salary hiring range for this position is $85,000 to $122,000.

About the position:
Our client is seeking a strategic, resourceful, and enthusiastic Digital Marketing Specialist to own and execute a best-in-class digital strategy to support brand in its
next phase of growth. You will play a key role in the brand partner acquisition and retention strategies through multi-channel digital management – including website and SEO, blog, social media, and visual and graphic content creation.

About Client:
They are a rapidly growing company named Fast Company’s #2 Most Innovative Beauty Company for 2023. Their mission is to enhance lives through healthy skin, partnering with beauty brands to develop and manufacture products that promote skin health for all. They believe the future of sun care is the future of beauty.

About you:
You are passionate about driving brand growth with data-driven digital strategies,
multi-channel campaigns, creative content, and seamless digital experiences. You are skilled across social media, SEO, website management, email marketing, marketing automation, and design. And adept at analyzing digital performance to increase customers’ digital experience and brand awareness, driving customer acquisition, engagement, and retention. You are a curious person – a motivated self-starter who loves to learn and unlock new efficiencies. You share a passion for the
mission – and you believe in the tremendous value brought about by science, diversity, equity, and inclusion.

Your impact:
Through your daily work, you will help enhance skin health for all. They are a small
but mighty team – and in this very hands-on role, you will play a key role in developing and executing the digital marketing initiatives and hosting digital presence.

Key Responsibilities:
1. Website and SEO Management

• Develop and implement best practices for website management, ensuring seamless user experience and strong web performance, working with a Webmaster on back-end coding as necessary
• Maintain and update website content on a timely basis, ensuring it aligns with brand messaging and SEO best practices
• Optimize the company's website and digital content for search engines (SEO) to improve organic visibility
• Analyze keyword data and use insights to adjust SEO and SEM strategies
• Collaborate with an external web developer on an as-needed basis

2. Campaign, Content, and Asset Management

• Develop and manage digital campaigns that drive lead generation and brand awareness
• Create best-in-class digital content and assets including ads, blog posts, infographics, articles, social media posts, whitepapers, case studies, and product descriptions
• Conduct A/B testing to ensure assets and campaigns resonate with desired outcomes
• Coordinate with external agencies and vendors as needed to execute larger-scale campaigns

3. Social Media & Email Marketing:

• Manage and grow social media platforms (LinkedIn, Instagram, etc.
• Develop and execute email marketing campaigns, ensuring proper segmentation and personalization
• Monitor and respond to engagement across social media platforms

4. Lead Generation & Conversion Optimization:

• Develop and implement strategies to drive qualified leads through various digital channels
• Optimize landing pages, forms, and other web elements to enhance lead conversion rates
• Measure and analyze lead generation campaigns to improve lead quality and sales funnel efficiency

5. Market Intelligence

• Stay up-to-date on the latest trends and industry news through market intelligence resources and media monitoring
• Actively participate in social listening to stay in-tune with the consumer

6. Analytics & Reporting:

• Use tools like Google Analytics, CRM platforms, and other tracking tools to measure the effectiveness of marketing campaigns
• Prepare and present regular reports on key performance indicators (KPIs), including web traffic, engagement, and ROI
• Continuously analyze campaign results and adjust strategies based on data insights

How success will be measured: Your success will be measured through comprehensive KPIs including lead quality, customer acquisition cost, digital engagement, SEO performance, and campaign performance and optimization.

Skills and Qualifications:

• 7+ years of experience in digital marketing, ideally in B2B and/or beauty
• Experience in digital design, UX/UI principles, and content management systems (CMS)
• Proven track record in SEO, SEM, content marketing,
• Proven track record creating engaging email marketing and automation
• Experience across social media management, monitoring, and listening
• Excellent written and verbal communication skills, including the ability to distill complex scientific concepts into crisp, consumable soundbites without sacrificing accuracy or nuance
• Proficient with digital marketing tools and platforms such as Salesforce, HubSpot, Ahrefs, SEMrush, Google Ads, LinkedIn Ads, Google Analytics

Key Competencies:
-Strategic thinker
-Collaborative, resourceful, and proactive
-Strong analytical and problem-solving abilities, with a high level of creativity
-Thrives within a dynamic environment and easily adapts to changing situations, requirements, and priorities
-Adaptable and customer-focused
-Engage well with people of diverse backgrounds, training, and experience
-Strong commitment to professional growth

This is a hybrid position, in Romeoville office 2-3 days/week. Local candidates preferred.

• Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, or other benefits. Their comprehensive benefit plan includes 401k, medical, dental, vision, short term disability, long term disability, company sponsored life insurance, tuition reimbursement, plus other optional plans.