B2B Paid Media Manager

The Mom Project is excited to support their client with their search for an experienced B2B Paid Media Manager to join their team on a contract basis.

*Please note this role will be 30 hours/week*

Expectations:

• Lead Vendor Media Strategy & Tactics: Spearhead the development and execution of our B2B media strategy to drive vendor subscriptions, increase marketing qualified accounts (MQAs), and boost closed-won deals at a strong return on ad spend (ROAS).
• Strategic Cross-Functional Partnerships: Act as a key partner to the Integrated Marketing, Vendor Value, Creative, CRM, Data, PMM and MarTech teams. You'll embed deeply within these groups, ensuring seamless collaboration and leveraging insights to refine media strategies.
• Innovate for Vendor Retention: Co-develop and implement innovative media strategies specific to our vendor storefronts. Improve vendor retention, reduce churn, and balance marketplace dynamics by aligning vendor storefront needs with couple demand.
• Strategic Vendor Partnerships through Media Buying: Facilitate new revenue streams for the company by pioneering a strategic media-buying service for our vendors. You will lead the development of this offering, from initial strategy to execution, and work closely with our integrated marketing teams to embed it as a key part of our value proposition, thereby ensuring deeper engagement and greater customer lifetime value.
• Steer & Execute Full-Funnel Paid Media for the Vendor Business: Oversee full-funnel Vendor-centric acquisition efforts across a diverse channel mix, including but not limited to Paid Social, Paid Search, Native, Programmatic/Display, Video, YouTube/CTV, and Content Syndication.
• Budgeting & Forecasting: Develop, own, and present detailed forecast builds and spend models for various full-funnel media investment scenarios to business stakeholders.
• Testing & Optimization: Plan and oversee a rigorous testing roadmap for campaign elements, including channel mix, creative, audience targeting, bidding strategies, and landing page optimization used for paid media campaigns.
• Data & Analytics: Partner with our Data and MarTech teams to develop and leverage Marketing Mix Models (MMMs) and other attribution models to inform and optimize media decisions. You will also provide input on a marketing intelligence roadmap that includes MarTech and Data Science enhancements.
• Reporting & Communication: Regularly report on key metrics and campaign results to executive leadership and stakeholders, articulating performance and providing recommendations for future investment.
• Creative Flywheel: Help to foster a strong "creative flywheel" between the Media, Integrated Marketing, and Creative teams, ensuring a constant flow of insights from media performance to inform the development of new ad creative and testing plans.

Qualifications:

• 7+ years of related experience, including strong paid search and paid social experience
• Hands on experience operating within the ad platforms and technical expertise with Google, Meta, TikTok
• Effective communication and analytics skills
• Able to steer reporting workstreams, with a solid understanding of media mix modeling, and ad platform<>Salesforce data integration

Hours & Location:

• Monday - Friday
• 20 hours/week
• EST schedule
• Fully remote for US based candidates