B2B Social Media Manager (Hybrid - NYC)

We are seeking a Social Media Manager on a contract basis to help support our Customer's business needs. This role is hybrid in their NY office.

As tha Social Media Manager, you'll play a pivotal role in increasing brand awareness across priority channels like LinkedIn, Twitter, and Instagram. You'll be responsible for shaping the brand's online presence, crafting engaging content, and managing the end-to-end social strategy.

A portfolio is a plus**

Responsibilities:

• Develop and execute end-to-end social media strategy for both paid and organic channels, promoting all media value propositions.
• Create and manage monthly content calendars, project manage design team for social assets, and compile weekly performance reports.
• Post daily content across primary channels (LinkedIn, X, Instagram Stories) and curate relevant industry articles for resharing.
• Write captivating captions for day-to-day posts and collaborate on larger campaign socials with the Copywriter.
• Input design tickets for social assets, oversee edits with designers, and ensure alignment with the content calendar.
• Monitor engagement with content across media brands and respond to relevant comments, messages, and mentions.
• Generate weekly performance reports using Sprout and create campaign wrap reports to highlight social results and insights.
• Manage paid social campaigns, including budget allocation, audience targeting, and reporting.
• Attend team meetings, serve as the gatekeeper for social channels, and lead social initiatives for upcoming campaigns.

Qualifications:

• 5+ years of relevant experience supporting B2B
• Passion for social media and understanding of content that resonates with audiences.
• Strong copywriting skills with an awareness of tone, length, and slang for different channels.
• Ability to advocate for key creative assets and collaborate with design teams.
• Experience making B2B marketing engaging and fun, with a keen eye for creative content.
• Proficiency in researching and testing new social platforms.
• Collaboration with Events, Product, and Sales teams to drive excitement and word-of-mouth for launches.
• Ability to pivot strategies based on analysis and changes in audience behavior.
• Experience in B2B social media is a plus.

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Benefits (Available upon completion of waiting period for eligible engagements)

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.