Outside Sales Manager (Northern California)

About US

We are a premium agave wine that delivers the refreshing taste of tequila with half the alcohol and calories. We’re pioneering a new low-ABV wine & spirits category in the alcohol beverage industry — and we’re looking for a Sales Manager / Sales Representative to launch and grow our presence in Northern California.

This is a career-defining opportunity to sell a new product with zero competition in its category.

The Role

We’re hiring a Beverage Sales Representative / Alcohol Sales Manager who knows the Bay Area market. Experience in wine, spirits, or alcohol beverage sales is a plus, but not required — what matters most is being a natural salesperson who loves building relationships, winning new accounts, and driving sales volume.

You’ll represent the product across on-premise and off-premise accounts (bars, restaurants, and retailers) while working closely with distributor partners. Once the market is established, you’ll also have the opportunity to hire and train your own sales team.

We’re open to part-time, contract, and full-time candidates.

Core Responsibilities

• Drive alcohol beverage sales: Open new accounts, build strong relationships, and secure re-orders.
• Tell the brand story: Educate distributors, retailers, bartenders, and consumers about agave wine.
• Build cocktail programs: Create easy-to-implement offerings that increase volume and margin.
• Work the market: Minimum 4 days per week calling on accounts (bars, restaurants, retail).
• Distributor management: Partner with our distributor team to ensure alignment and growth.
• Plan & execute strategy: Develop monthly sales plans, manage budgets, and hit KPIs.
• Host trainings & tastings: Conduct brand education and build awareness through events.
• Stay compliant: Ensure all sales practices follow state & company laws/policies.

Qualifications/Skills

• 2+ years of outside sales or beverage/alcohol sales experience preferred.
• Strong knowledge of the Bay Area alcohol market and account relationships a plus.
• Passion for wine, agave, and cocktail culture (you know how to make a great margarita).
• Entrepreneurial, self-starter who thrives in a new category sales environment.
• Skilled at relationship building, negotiation, and closing deals.
• Organized, results-oriented, and comfortable with both strategy and execution.
• Proficient in Google Suite (Gmail, Docs, Sheets, Slides).

Company Benefits/Perks

• Base salary + uncapped commission/bonus (expected 15–25% of salary).
• Meaningful equity stake (vested over 4 years for full-time hires).
• Make your own schedule with flexible structure: Part-time, contract, or full-time considered.
• Ground-floor opportunity to build a career in alcohol beverage sales leadership.