Brand Strategist (100% Remote)

Our Customer’s mission is to give people the power to build community and bring the world closer together. Through their family of apps and services, they are building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together.

We are seeking a Brand Strategist on a contract basis to work on the global company marketing team. Brand Strategy is responsible for identifying the most important brand opportunities across the company portfolio, defining the blueprints, and building the tools that help teams make enduring decisions. For example, the team defines the company’s brand architecture strategy, develops positioning and naming models, and supports the development of the visual identity systems, brand marketing activations, and product experiences.

The ideal person for this role knows how to energize and direct teams to solve complex problems. They have a strong background in developing cogent, creative, and insights-driven brand architecture, naming, and design strategies. They are excited about the technologies the company creates and the potential of AI and AR/VR. They are a doer with the unique ability to solve problems, collaborate, and drive cross-org alignment on some of our most timely and high-priority brand initiatives. They are a highly skilled communicator with a proven ability to ask and answer difficult questions, form quick (but sound) perspectives, advise stakeholders, and be a true partner to multi-disciplinary teams. They are a hybrid thinker: equal parts analytical acumen and creative fluency. Finally, they are able to look beyond individual brands and teams to optimize for our goals as a company (a portfolio of brands).

This role is 100% remote.

Responsibilities:

• Lead discussions and recommendations on what brand types are appropriate for new or existing products, services, and programs, and what brand within the portfolio they might leverage in-market
• Lead discussions and recommendations for how to organize brands and offerings in specific areas of the business
• Lead naming work for products, features, and capabilities
• Author strategic briefs for product, creative, and marketing partners
• Partner with creative, comms, media, policy, product, and more to develop cohesive go-to-market strategies
• Develop and refine tools (e.g., frameworks, decision trees, guidelines, training) to equip the company
• Collaborate with our internal insights team and external partners to design and analyze research and measurement
• Bring your brand and visual identity lens to work, ensuring we’re applying existing systems and identifying opportunities to develop new systems

Qualifications

• Bachelor's degree in Design, Brand, or Marketing Strategy.
• 10+ years of experience in a strategist or planning role at a brand-side company, agency, or consultancy
• Experience building, implementing, and optimizing brand foundations, including brand positioning, messaging frameworks, and design systems
• Fluency in brand architecture strategy, portfolio organization
• Deep experience in and a passion for naming
• Experience partnering with product teams (product design, content design, product management) and using brand strategy to inform product experiences and GTM executions
• Experience collaborating with dynamic and matrixed organizations
• Experience partnering with creative and/or design teams
• Experience leveraging data, research, and insights to inform strategies and recommendations
• A self-starter who thrives in a fast-paced and ever-changing environment
• Experience and comfort presenting to executive and senior leadership
• An ability to maintain a view of the overarching picture, while going deep on details
• Experience working with a portfolio of brands
• Tech sector background
• Experience developing and rolling out cross-organizational strategies for brand implementation and/or governance

Preferred:

• Research/data synthesis and insights development
• Sprint and workshop execution
• Creative Execution Oversight/Advisory

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)

* Health Benefits: Medical, Dental, Vision, 401k, FSA.

* Accrued PTO: Up to 15 days per 12 months on assignment

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.