Brand Strategist

The Mom Project is excited to support Etsy with their search for a Brand Strategist to join their team on a contract basis.

About the job:

Etsy is seeking a Brand Strategist for their in-house creative team. This role will report to the Brand Strategy Director and will work closely with partners across Creative, Merchandising, Media, and PR/Comms.

You will use data, trends, business and consumer understanding to develop brand messaging that drives both short-term wins and long-term brand perceptions. You will uncover powerful insights that break through and differentiate Etsy from competitors, champion creatively driven, culturally relevant marketing campaigns and guide teams to create more focused and cohesive messaging and creative execution across marketing channels.

This is a unique opportunity to work across and support many functions within the Etsy Marketing team and help build impactful strategies and frameworks that drive our business.

Responsibilities:

• Create strong Brand narratives for quarterly marketing strategy and cross-channel marketing campaigns
• Help create and present thoughtful and provocative creative briefs, brand POV and communications frameworks based on insights from consumer research, brand understanding and marketplace data
• Ensure Brand Positioning is meaningfully incorporated into all marketing and creative briefs and ensure existing Brand narratives are being applied across channels and brought to life in all creative executions
• Partner with cross-functional teams to create communications frameworks and hierarchies for integrated marketing campaigns
• Maintain a deep knowledge of category and competitive activity and keep a finger on the pulse of existing and emerging consumer and cultural trends

About you:

• 7-8+ years experience working in marketing/advertising (agency experience required, client/in-house experience a plus)
• Experience developing brand strategies, key messages, messaging frameworks and marketing strategies
• Experience working on integrated campaigns that include TV, digital/social, on-site, email etc. (understanding of comms planning and product strategy a plus)
• Ability to translate complex business goals into compelling Brand Strategies that drive breakthrough creative copy, content and execution
• Strong ability to utilize data, trends, market and consumer research to identify insights, opportunities and positions of power for the brand
• Strong understanding of creative process and ability to simplify and focus information for creative teams and inspire development of strong creative tactics
• Problem solver, creative visionary, head + heart approach to Brand Strategy, passion for pop culture, subcultures, trends and current events
• Self-motivated, collaborative, empathetic, relationship-builder with strong communication skills
• Ability to work EST hours (10am-6pm) in office approximately two times a week

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.