Senior Specialist, Marketing Operations

***The salary range for this position is $90.41 - $94.52 per hour.***

***Please note, that all applicants applying for US job openings must be legally authorized to work in the United States.***

Our Customer is a leading global collaboration platform that's transforming the way people work together, from the smallest business to the largest enterprise. With more than 500 million registered users across more than 180 countries, their mission is to unleash the world’s creative energy by designing a more enlightened way of working. Headquartered in San Francisco, CA, they have more than 12 offices around the world.

We are seeking a Senior Specialist, Marketing Operations on a contract basis to support their business needs. This role is 100% remote.

What You’ll Do:

• Email Campaigns:
  • Plan, create, and execute email marketing campaigns to nurture leads and engage customers
  • Optimize email deliverability, open rates, click-through rates, and conversion rates
• Marketing Campaign Tracking and Analytics:
  • Develop and implement tracking mechanisms to monitor the performance of marketing campaigns
  • Analyze data to derive actionable insights and make data-driven recommendations for optimization
• CRM Management:
  • Administer and maintain marketing data in the CRM system, ensuring data accuracy and completeness
  • Implement best practices for lead scoring, segmentation, and data hygiene
  • Collaborate with sales/engineering/ITS teams to ensure alignment between marketing and cross-functional processes
• Marketing Tools Expertise:
  • Utilize marketing automation tools like Marketo to plan, execute, and analyze email campaigns
  • Be a source of knowledge for all things Marketo and automation related
• Conversion and Funnel Tracking:
  • Implement and monitor tracking mechanisms to measure conversion rates and analyze marketing funnels
  • Identify bottlenecks and areas for improvement in the conversion process

Must Haves:

• 3-5 years in a marketing operations, marketing solutions architect, or marketing technologist role
• 3 years minimum of Marketo experience
• HubSpot experience is welcome but not required
• Proficiency with Salesforce
• Experience working with Zapier, Workato, Intercom, and MadKudu a huge plus
• Proven experience in email campaign management and optimization
• Exceptional analytical skills and the ability to translate data into actionable insights
• Strong project management skills with the ability to manage multiple projects simultaneously
• Excellent communication and collaboration skills

Education:

• A Bachelor’s degree is preferred

Hours & Location:

• M-F, 40 hours/week. This role is 100% remote.

Perks are available through our 3rd Party Employer of Record (Available upon completion of the waiting period for eligible engagements)

Health Benefits: Medical, Dental, Vision, 401k, FSA, Commuter Benefit Program

Please note: In order to to create a safe, productive work environment, our client is requiring all contractors who plan to be onsite to be fully vaccinated according to the CDC guidelines. At the point of offer, contractors will be required to attest their vaccination status.