Campaign Marketing Manager (Remote)

Our Customer is a consumer financial services company headquartered in Connecticut. The company offers consumer financing products, including credit, promotional financing and loyalty programs, installment lending to industries, and FDIC-insured consumer savings products through the consumer bank, its wholly owned online bank subsidiary.

We are looking for a Campaign Marketing Manager on a contract basis to help support our Customer's business needs. This role is 100% remote in EST hours.

The Campaign Marketing Manager is responsible for ensuring thoughtful, on time delivery of Direct Marketing projects supporting internal client marketing campaigns. This role manages list selection and segmentation, build, audit and deployment of marketing campaign emails. Direct mail, mobile messages and files channel may be added. The Campaign Marketing Manager is an expert in project management, process best practices and channel execution capabilities.

What You'll Do:

• Liaise with Client Marketing Team and stakeholders within Performance Marketing to deliver effective and timely direct marketing campaign projects
• Manage the file selection, segmentation and facilitate accurate execution of direct marketing campaigns
• Work within designated channel platforms to build and successfully launch direct marketing campaigns.
• Perform creative and data auditing and testing to ensure campaign accuracy
• Act as Subject Matter Expert in channel platform capabilities
• Drive data driven campaign results back to client teams for continuous campaign improvement.
• Update workflow management tool in real time to inform Pod managers and project initiators on campaign project status and timing
• Work within agile, fast-paced marketing environment
• Continued cross-channel upskilling in email, direct mail and mobile campaign execution, and other channels as added
• Utilize project management tool to ensure all campaigns meet required campaign approval, retention, testing, launch and documentation requirements within the Campaign Execution L3 process.
• Support Business CTC (Critical To Quality) management by driving process enhancement and efficiency
• Ensures adherence to company purchase order and including compliance with records retention, invoice management and procedures.

Qualifications/Requirements:

• Bachelor's Degree or in lieu of degree, a minimum of 6 years of Marketing or Digital project experience
• A minimum of 2 years of work experience with one or more of the following: email marketing, database marketing, data segmentation, data collection, digital marketing, direct mail production, web page building and/or html
• Strong experience in working with email platforms and email campaigns
• Experience in Workfront or equivalent project management platform
• Experience in quality assurance and/or auditing
  

Preferred:

• Experience working in a fast-paced, deadline-driven or agile environment
• 2+ years email campaign experience, with hands on experience building and deploying commercial email or equivalent experience with html/web page building
• 2+ years working in an ESP like Salesforce, Responsys, Zeta, PCM/Harmony or Cheetah.
• Experience in consumer financial services with exposure to a credit card or retail environment.
• Experience working with data segmentation and data auditing
• Demonstrated ability to creatively solve problems, develop new tactics and address implementation obstacles.
• Strong Change Management skills - effective communicator, good at holding "crucial conversations" with clients and internal partners.
• Demonstrated aptitude in the Microsoft Office suite including SharePoint, Teams, Excel and PowerPoint.

Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)

Health Benefits: Medical, Dental, Vision, Life (including spouse & child), 401k, STD/LTD, AD&D, and Commuter Benefits program.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.