Social Media Specialist

We are a self-care community for moms. The company is headquartered in Bethesda, Maryland, where our first flagship fitness, self-care, and social studio (with onsite childcare!) will open in late 2024/early 2025. We are seeking a Social Media Specialist to create, schedule, and post branded, engaging social media marketing and advertising content to appeal to moms with young children. The ideal candidate is a Millennial Mom (for perspective) and a highly motivated, creative individual with experience and a passion for connecting with current and future customers in creative, relatable, and inspiring ways.

Content management duties

• Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads)
• Create a regular publishing schedule and promote content through social advertising
• Leverage the right tools to manage your content
• Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns
• Integrate all channels of marketing (social media, SEO, content marketing, email, print and digital marketing)
• Manage or oversee all social advertising campaigns

Core marketing responsibilities

• SEO (search engine optimization) and generation of inbound traffic
• Social media content creation and scheduling/posting
• Social media content analysis and adjustments to maximize follows/engagement

Qualifications/Skills

• 5 or more years formal experience with content creation and social media for a lifestyle brand
• Goal oriented, self-directed and self-motivated within a team environment
• Strong verbal and written communication skills
• Excellent quantitative, analytical, marketing and communication skills
• Deadline and detail oriented