Content Marketing Specialist

SUMMARY:

We are looking for an enthusiastic Content Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets ranging from brand awareness to product promotion.

The Content Marketing Specialists will oversee all marketing and communication efforts, ensuring that the strategy and vision are communicated and executed effectively. This role is responsible for coordinating with other marketing and sales team members to implement innovative campaigns for branding, programs and signature events. Duties include researching target audiences, recording data from campaign results to add to future reports and overseeing the organizations social media channels to ensure brand uniformity. Additionally, this role will coordinate the tactical execution of marketing and communication tasks performed per the strategy.

The talent must embrace new opportunities with the personal ownership to learn and innovate, solicit, embrace andleverage feedback without being prompted to do so. In short, this is a job for a maverick who is excited about learning, stretching themselves and contributing to a fast- paced and steadily-growing organization.

DUTIES AND RESPONSIBILITIES:

The Content Marketing Specialists will work with marketing company to develop and implement comprehensive marketing strategies aligned with the organization's goals, ensuring brand consistency across all channels. They willoversee content creation for the website, social media, newsletters, and TV while coordinating the efforts of the team responsible for social media management, newsletters, website content, and data analysis.

This role involves coordinating, tracking and monitoring data and trends from marketing campaigns and leveraging it to provide insights and recommendations that optimize all efforts, increase reach and viewership.

The Content Marketing Specialists should be able to:

1. Conduct market research to find answers about consumer requirements, habits, and trends
2. Brainstorm and develop ideas for creative marketing campaigns
3. Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
4. Liaise with external vendors to execute promotional events and campaigns
5. Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
6. Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
7. Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
8. Undertake individual tasks of a marketing plan as assigned

SUPERVISORY RESPONSIBILITIES:

1. No

QUALIFICATIONS:

1. Bachelor's degree in Marketing, Communications, Journalism, Business Administration, or a related field.
2. Proven experience as a marketing specialist or similar role
3. Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
4. Demonstrable experience in marketing data analytics and tools
5. Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM), applications (Web analytics, Google Adwords etc.), Campaign Marketing, and AI Tools.
6. Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
7. Well-organized and detail-oriented
8. Exceptional communication and writing skills
9. Business acumen partnered with a creative mind
10. Digital Marketing Campaigns

COMPETENCIES:

1. Teamwork – Ability to work with teams and collaborate effectively to accomplish goals and assigned tasks in a timely fashion.
2. Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approachor method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
3. Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
4. Business Acumen - Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
5. Creativity: Strong creative skills to produce engaging content and innovative marketing campaigns.
6. Dependability – Consistently delivers work on time; Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
7. Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
8. Time Management – Ability to manage and prioritize competing demands; the ability to multitask and maximize efforts to minimize waste.
9. Interpersonal Skills - Focuses on solving conflict, not blaming others or processes; Maintains confidentiality; Listens to others without interrupting; Remains open to others' ideas and tries new things.
10. Leadership - Exhibits confidence in self and others; Inspires and motivates others to perform well; Effectivelyinfluences actions and opinions of others; Accepts feedback from others; Gives appropriate recognition to others.
11. Self-Management – resourcefulness, self-starter, able to work in fast-paced environment, good judgement, corporate and moral judgement, attention to social responsibility, planning/organization, motivation, professionalism, adaptability, dependability, attendance, and punctuality.
12. Strategic Thinking: Ability to develop and implement marketing strategies that align with organizational goals.
13. Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes informationskillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
14. Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others withrespect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
15. Project Management - Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
16. Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Appliesfeedback to improve performance; Monitors own work to ensure quality.
17. Written and Verbal Communication - Writes clearly and informatively; Edits work for accuracy, spelling and grammar; Can articulate message and needs effectively; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.