Conversions API Strategist

Our Customer is an employment-oriented online service that operates via websites and mobile apps. They are the world's largest professional network with nearly 800 million members in more than 200 countries and territories worldwide. Their vision is to create economic opportunities for every member of the global workforce and aim to connect the world’s professionals to make them more productive and successful. Launched on May 5, 2003, the platform is primarily used for professional networking and career development.

We are seeking a Conversions API Strategist on a contract basis whose role involves understanding the objectives of the customer and translating that to measurement requirements that support campaign reporting and optimization. The strategist would understand how and why this could be an important solution in a customer’s measurement toolkit. While a 3rd party vendor, you will be seen by the customers as an extension of the team, taking ownership of the work from the internal Measurement Analytics Partner (MAP) team pertaining to Conversions API. You will be the main point of contact for the customers, providing them with technical guidance, troubleshooting, and best practices. This role is 100% remote outside of NY (must be flexible working different timezones), hybrid for New York, NY candidates

**Please ensure that your LinkedIn profile is included in your resume**

What You'll Do:

• Hold discovery conversations to understand customer measurement goals and implications on Campaign Manager Tool setup
• Assist with setting up Campaign Manager Tool to prepare intake of CAPI events
• Identify which web events need to be tracked to support measurement reporting and positively influence optimization
• Define tracking requirements that focus on capturing data dynamically for scale and not in a static approach. Tracking should be able to support website growth, especially where page templates exist
• Effectively communicate measurement requirements (triggers and tag) with implementation vendors and be able to articulate rationale professionally to customers in a simple to understand way
• Collaborate with the internal team and provide feedback and insights on the Conversions API product and customer needs
• Communicate effectively and professionally with customers via email, phone, and video calls
• Track all inbound, open, in-progress, and closed customer engagements transparently for the Sales Team, Measurement Analytics Partner & Customer Solutions Engineering Teams’ visibility
• The role involves ongoing customer engagement, onboarding, and analysis based on client needs.
• Collaboration Efforts: The role involves direct working relationships with internal sales teams and marketing solution customers and advertiser

Basic Qualifications:

• 3+ years of experience in web analytics and campaign tracking via common marketing channels (Paid Search, Social, Partnerships, etc.)
• 3+ years of experience working with Marketing Technologies and 1st party data collection
• 3+ years of experience working with Google Tag Manager and other tagging platforms, such as Tealium and Adobe, for website data collection and management

Preferred Qualifications:

• Familiarity with the company's event tracking and measurement solutions, such as Conversion Tracking, Website Demographics, and Campaign Manager
• Prior experience with other Conversions API products (e.g., Meta, Snap, Pinterest, etc.)
• Knowledge of best practices and strategies for event tracking and measurement across different industries and use cases
• Excellent interpersonal and communication skills, both written and verbal.
• Self-motivated, proactive, and able to work independently as a 3rd party vendor, while being viewed as an extension of the specialist teams
• Ability to simplify complex processes for ease of understanding across various customer stakeholder levels

Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)
Health Benefits: Medical, Dental, Vision, Life (including spouse & child), 401k, STD/LTD, AD&D, and Commuter Benefits program.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.