Creative Strategist

1099

Remote

40 hours/week

About the role

We’re hiring a Creative Strategist / Writer who can turn product truths + customer insights into high-performing creative across paid ads, landing pages, and retention. You’ll be responsible for the thinking and the writing—hooks, angles, scripts, and page copy that converts.

This is not a “write what you’re told” position. You’ll be expected to:

• Find the story,
• Choose the angle,
• Write the assets,
• Learn from performance,
• Iterate fast.

What you’ll own

Performance-first creative strategy

• Develop creative angles, messaging hierarchies, and positioning based on customer pain points, objections, reviews, and competitive research.
• Build weekly creative brief systems: concepts, hooks, scripts, and variations aligned to KPIs (CTR, CVR, CPA, ROAS, MER).

Ad creative writing (Meta, TikTok, YouTube, Google)

• Write high-volume, high-quality: hooks, primary text, headlines, UGC scripts, VO scripts, offer callouts, and on-screen text.
• Produce structured variations (A/B/C) without drifting off strategy.

Landing pages & CRO copy

• Write conversion-focused landing page copy: hero, value props, benefit sections, objection handling, social proof, FAQs, and offer framing.
• Collaborate with UX/UI + dev to ensure copy fits layout, flow, and mobile-first scanning behavior.

Email/SMS writing (Klaviyo-style retention)

• Write flows and campaigns: welcome, abandon cart, post-purchase, winback, promos, launches.
• Match voice while staying conversion-driven (subject lines, preview text, CTAs, offer positioning).

Creative feedback loop

• Read performance reports and call out what’s working/why.
• Translate learnings into next-week creative bets, new angles, and sharper iterations.

Day-to-day responsibilities

• Write and ship weekly ad copy + scripts in batches.
• Draft creative briefs (what we’re making, why it should win, how we’ll test it).
• Pull customer language from reviews/comments/support tickets and use it verbatim when useful.
• Build angle matrices and hook banks per client/product.
• Partner with designers/editors to ensure the message survives the execution (and doesn’t get “designed away”).
• Collaborate with media buying and CRO to align creative tests with funnel goals.
• Maintain clean, organized docs so anyone can pick up your work and run with it.

What “good” looks like (non-negotiables)

• You can write in multiple voices and still keep the strategy intact.
• You understand direct response fundamentals: offers, objections, proof, specificity, clarity.
• You can generate quantity without sacrificing quality.
• You don’t romanticize creativity—you care about results, learning, and iteration speed.
• You’re comfortable being wrong, as long as you learn fast and improve the next round.

Requirements

• 2+ years writing for performance marketing (agency or in-house).
• A portfolio showing ad writing + landing page or email (at least two of the three).
• Strong understanding of:
• 
  
  • Hook frameworks and UGC scripting
  • Objection handling and proof
  • Offer positioning and message clarity
• Ability to manage multiple clients/projects and hit weekly deadlines consistently.
• Clear communicator in async tools (Slack/Notion/Docs) with strong organization habits.

Nice to have

• Experience in eCommerce/DTC (CPG, fitness, beauty, apparel, supplements).
• CRO familiarity (heatmaps, A/B testing, conversion heuristics).
• Comfort writing for creators (UGC direction, shot lists, creator briefs).
• Basic understanding of paid social creative formats (safe zones, pacing, captions).

Metrics you’ll be measured on

• Creative output volume and on-time delivery
• Quality/clarity of briefs and strategic rationale
• Performance contribution (creative-driven lifts in CTR, CVR, CPA, ROAS/MER—context matters)
• Speed of iteration based on learnings
• Internal feedback from design/media/CRO on collaboration and usefulness

Working style

• Fast-paced, high-ownership, high-feedback.
• You’ll be trusted to think, decide, and ship—then improve based on data.
• We value simple, clear, specific creative that sells.