CRM Marketing Manager

The Mom Project is excited to support Etsy with their search for a contract CRM Marketing Manager!

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect entrepreneurs with buyers around the world. As a contractor at Etsy, you’ll tackle unique problems alongside talented coworkers committed to Keeping Commerce Human. We're large enough that you'll focus on meaningful, complex challenges, but small enough that you can make a rewarding impact.

We are seeking a well rounded CRM Marketing Manager and marketing technologist with passion and experience in creating effective customer experiences and building complex multi-channel experiments and programs in our Marketing Automation Platform that help expand the reach and personalization of our CRM channels. This role will be working closely with our Marketing Analytics, Martech, Product, Research, and Merchandising teams to innovate campaigns through automation, segmentation, and personalization.

The CRM team is part of the Product & Retention Markeitng team within the Etsy Marketing Organization, and it owns the strategy, data integration, production, deployment, and reporting of marketing campaigns that help more than 95 million buyers worldwide find and purchase the perfect item on Etsy and leaves them wanting to come back again and again, and provides over 7.5 million sellers with the mentorship and support they need to continue to grow their business on Etsy.

We’re looking for a strong strategic and technical leader who has shown success in creating and implementing highly targeted lifecycle communications and is excited by the prospect of improving message targeting, channel automation through user segmentation, personalization, content optimization, and product improvements. An ideal candidate is someone who can lead and implement our CRM automation strategy and roadmap with agility and precision and has a strong desire to work for a fast-paced company that does things differently!

• Lead the collaborative development and management of Etsy’s buyer-facing automations, developing omni-channel programs that provide a data-driven, customer-centric, holistic buyer experience and increase buyer retention.
• Collaborate with key partners such as Product Managers, Brand, Martech Engineering, Legal, Design, and Marketing Analytics to strategically plan, manage, and execute the CRM Buyer Lifecycle Marketing roadmap, delivering on key buyer growth and frequency objectives.
• Consult on prioritizing a technical roadmap in collaboration with Martech Engineering to optimize the enablement of our Marketing Platform features that increase scalable relevant content to buyers.
• Contribute to leading and adjusting our planning processes and campaign production workflows, as needed.
• Compile performance results and insights (including delivering analysis and reporting on a weekly, monthly, and quarterly basis) to help inform decisions on message prioritization with key stakeholders based on a measurable buyer impact framework putting the customer’s experience at the center of decisions.
• End-to-end ownership of longitudinal and multi-variant testing across multiple audiences with a focus on delivering on Etsy’s strategy while meeting or exceeding CRM goals, including buyer frequency, engagement and conversion growth.
• Use Braze, Segment, Litmus, ReturnPath, and other CRM tools and services (including HTML and SQL) to build and deploy end-to-end messages (including quality assurance and proofing) as well as lead team to use best practices and methodologies to scale.
• Communicate and coordinate status updates, launch confirmations, ETAs, blockers, and dependencies on a weekly basis
• This role requires occasionally working outside of normal business hours such as weekends, late nights, or early mornings depending on campaign launch times and any urgent messages that need to be delivered

• 5+ years experience in a CRM or Marketing Automation building and implementing campaigns across multiple channels in an ESP platform or Marketing Automation Platform
• Demonstrated success in building complex marketing automation campaigns in Braze using connected content calls, webhooks, liquid logic, and canvas as well as comfort in manipulating HTML to build marketing communications
• Strong project management, delivering successful long term campaign execution
• Ability to work at a fast pace while handling competing priorities.
• Technical skill with a proven track record to quickly learn new skills and assimilate new technologies
• Accountability to deliver high quality work and are proactive to share new insights with peers and leadership
• Highly collaborative and operate with integrity, confidence, and compassion.
• Passionate about supporting small businesses and obssessed with creating an amazing user experience for our buyers and sellers
• Working knowledge of CAN-SPAM/CASL/GDPR requirements and inbox deliverability standards
• Working knowledge of data segmentation and attribution, including knowledge of SQL