Demand Generation Marketing Manager

Our Customer is an American financial services and digital payments company based in San Francisco, California. They’re working to help their diverse audiences — sellers, individuals, artists, fans, developers, and all the people in between — overcome barriers to access the economy.

We are seeking a highly motivated Demand Generation Marketing Manager on a contract basis to help support our Customer's business needs. This role is 100% remote.

Responsibilities:

• Collaborate closely with Paid Social team members to develop direct response strategies that support the needs of different country markets.
• Maintain regular, asynchronous communication with international market teams on project deliverables.
• Execute/optimize campaigns within native social ad platforms/ads managers (including but not limited to Facebook, Pinterest and others).
• Own daily campaign monitoring, pacing, optimization, tracking and reporting.
• Surface opportunities for testing and improvements based on daily, weekly and monthly trends.
• Monitor dashboards and key reporting tools to understand channel effectiveness and react to changes in CPA, ROI, LTV and other channel metrics.
• Build and maintain relationships with 3rd partners (tech partners, creative agencies).
• Work cross-functionally (creative, product marketing, brand) with a Paid Social lens to educate and put the company's best foot forward to meet acquisition goals and support initiatives.

Qualifications:

• A BA/BS degree or equivalent practical experience
• A minimum of 3 years of related performance marketing experience
• Experience working cross-functionally and optimizing towards multiple KPIs
• An analytical mindset to drive performance marketing
• Strong knowledge of Excel/Google Sheets for data analysis and campaign reporting
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• A passion for marketing, staying up to date on industry and platform news
• High levels of integrity, autonomy, and self-motivation
• Strong oral and written communication skills
• An energetic and willing attitude
• Experience writing ad copy preferred
• SQL knowledge preferred

Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)

Health Benefits: Medical, Dental, Vision, 401k, FSA, Commuter Benefit Program

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.