Digital Ad Operations Associate (100% Remote EST or CST)

Our Customer is a mission-driven not-for-profit organization that connects students to college success and opportunity. Founded in 1900, they were created to expand access to higher education. Today, the membership association is made up of over 6,000 of the world’s leading educational institutions and is dedicated to promoting excellence and equity in education. Each year, our Customer helps more than seven million students prepare for a successful transition to college through programs and services in college readiness and college success—including the SAT, the Advanced Placement Program, and BigFuture. The organization also serves the education community through research and advocacy on behalf of students, educators, and schools.

We are seeking a Digital Ad Operations Associate on a contract basis to help support our Customer's business needs. This role is 100% remote and must live and work in EST or CST.

The Ad Ops Associate will report to the Sr. Director, Digital Media to provide campaign management support. This role will be directly involved in the full advertising cycle across all programs: campaign brief, media planning, execution, optimization, reporting and analysis. Campaign channels may include display, 3rd party email, social media, and content marketing.

Responsibilities:

Develop and execute digital media campaigns

• Assist in researching and assessing options for media plans based on the objectives
• Develop and edit content
• Launch ads directly in ad platforms or send creative packages to vendors
• Gather ad specifications, collect creative assets, release assets to partners/vendors
• Develop and execute AB tests and perform QA on ad creative to ensure specifications are met
• Interact with internal and external partners to evaluate, implement, and maintain a media plan
• Resolve technical and performance issues
• Lead day-to-day campaign executions
• Optimize campaign performance based on KPIs
• Participate in ad hoc projects to help grow digital efforts

Report and analyze campaign performance

• Collect data need for post campaign reports and develop readouts for campaign owners including samples, highlights and recommendations
• Resolve any tracking and reporting discrepancies with analytics tools and/or partners/vendors
• Analyze data, thinking creatively and designing innovative strategies to make sure campaigns effectively reach their target audience

Provide operational support

• Vendor management
• Process new contract and revisions into management system
• Maintain/Create/Update monthly campaign schedules and ensure projects and campaigns stay on track

• 2-4 years digital media operations experience
• Hands-on experience launching ads in ad platforms such as Meta, TikTok, Snapchat, Reddit, Google, etc.
• Exceptional attention to detail and follow through
• Excellent analytical and problem-solving skills
• Creative and copy writing skills (samples will be required during the interview process)
• Understanding of rich media, dynamic creative, mobile and video ads units
• Fluency with MS Office (Excel, PowerPoint, Word, Outlook)
• Adobe Analytics Suite or Google Analytics required
• Omni-cloud marketing platform such as Salesforce preferred