Digital Campaign Analyst - Paid Ads

A well-established and highly regarded communications and marketing firm, is looking to meet experienced campaign analysts to work with clients and client teams to develop and implement integrated marketing campaigns to measure and achieve the client’s goals.

Ad campaigns managed by our Digital Campaign Analysts serve a diverse set of organizations including local, national, B2B, B2C, non-profit, for-profit, professional services, and eCommerce. The diversity of our client base is a source of strength, stability, and cross-disciplinary intelligence. It also keeps us fresh and learning new things every day.

Because we are a full-service communications firm, many campaigns cut through all four forms of media (Paid, Earned, Owned and Shared). As a result, we value a team member’s ability to understand and communicate across these channels, helping the overall team cascade key messages through the entire communications spectrum.

What you’ll be doing:

Campaign Management

• Build and optimize best in class SEM and paid social media, and programmatic campaigns
• Provide marketing insights using analytic tracking in reporting platforms such as: Google Analytics, Google Tag Manager, Google Search Console, SEMRush, CallRail, CRMs (Hubspot, Salesforce, etc), Google Ads, YouTube, Facebook, Instagram, etc
• Provide client-facing performance summary presentations that articulate key takeaways and insights in alignment with client goals
• Building performance reports and dashboards in alignment with client goals
• Communication of the activity above, and the resulting needs, takeaways, and deliverables to team members, clients, platform vendors, and publisher support reps with proper context and in an actionable manner

Project Management & Operations

• Lead channel-level campaign activities at the direction of the Client Lead (goal setting and reporting, projections, monthly planning, regular internal client reviews)
• Demonstrate ownership over setting, managing and achieving big picture goals for the client
• Develop project management plans that integrate all internal/external approvals and deadlines

Strategy Development | Entrepreneurial Mindset

• Demonstrated desire to grow both our clients’ businesses and us, including contributing proactive ideas for expansion
• Demonstrate ability to translate brainstorms and big ideas into additional client programs or tactics

Qualifications that will make you stand out:

• 3+ yrs experience in Paid Social, SEM, and Programmatic (Display, Pre-Roll, CTV). SEO and email campaign experience appreciated but not required.
• Prior agency experience is a valued plus
• Proven ability to identify and solve complex problems through insightful analysis
• Proven ability to translate complex analyses into actionable recommendations that drive tangible results
• Intrinsic sense of ownership of your domain and pride in your impact on the success of clients and the firm
• Strategic marketing mind and in-depth knowledge of different digital marketing channels with a track record of activating effective multi-channel campaigns
• Experience in client-facing communications roles with strong track record of building long-tenured relationships that deliver on shared goals
• In-office presence 3+ days per week

Why you’ll love working here:

• Total Rewards offering that includes a competitive salary, 401(k) and profit-sharing, bonuses, and comprehensive health and wellness benefits
• Award-winning culture that earned us Milwaukee Business Journal’s Best Place to Work 4 years running (2020, 2021, 2022 & 2023)
• Beautiful newly-renovated modern workspace perfected for collaboration
• Flexible hybrid working model that prioritizes work/life balance so you can live your best life at work and at home
• Emphasis on professional development that includes paid membership in professional associations, internal lunches to support company growth and other career ambitions
• One-of-a-kind concierge program dedicated to help the entire Mueller team discover an improved sense of workplace satisfaction, celebration, and organization
• Regular Happy Hours and company outings to socialize with colleagues, have fun, and strengthen the team.
• Fully stocked kitchen so no one ever has to skip breakfast or lunch to meet their deadline