Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: California (Hybrid)

About Us:

A luxury footwear brand based in California, known for providing exquisite designs and unrivaled comfort. Our shoes are meticulously crafted in one of the most prestigious factories in Tuscany, Italy, and feature a unique comfort technology that sets them apart in the market.

Job Description:

As a Digital Marketing Manager, you will play a pivotal role in shaping our brand's online presence and driving growth through various digital channels. Your responsibilities will include:

Digital Marketing Strategy:

• Create, maintain, and implement digital marketing and editorial calendars, including email marketing and advertising campaigns.
• Manage influencer partnerships to enhance brand visibility and engagement.
• Continuously refine our branding strategies to maintain a strong and distinctive brand identity.

E-commerce Management:

• Coordinate e-commerce activities with a focus on increasing brand awareness, acquiring new customers, fostering customer loyalty, and driving revenue growth.
• Work collaboratively with cross-functional teams to create compelling landing pages and enhance the overall user experience.

Website Optimization:

• Regularly update website content to improve conversion rates, enhance the user experience, and increase average order value.
• Monitor and report on website performance metrics to identify areas for improvement and optimization.

Data Analysis and Performance Measurement:

• Measure and report on the performance of all digital marketing campaigns, including ROI and KPIs.
• Identify trends and insights from data analysis, and use these insights to optimize marketing spend and campaign performance.

Vendor Collaboration:

• Collaborate with external agencies and vendor partners to execute marketing strategies effectively.
• Foster strong working relationships with partners to ensure alignment with brand objectives.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in digital marketing, with a focus on branding, influencer partnerships, email marketing, website optimization, and eCommerce.
• Strong analytical skills and proficiency in using digital marketing analytics tools.
• Excellent written and verbal communication skills for effective copywriting and communication.
• Ability to work collaboratively with cross-functional teams and external partners.