Digital Marketer

The Mom Project is excited to partner with our client, located in lake Barrington IL ! They are looking for a Digital Marketing Manager to join their team. The Digital Marketing Manager will be responsible for developing, implementing, tracking and optimizing our digital marketing campaigns across all digital channels. The ideal candidate has a strong grasp of current marketing tools and strategies, and is able to lead a marketing team and supporting cross-functional teams.

Core responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute, and measure experiments, conversion tests, and growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners

Qualifications/Skills

• 2-5 years experience in digital marketing and advertising
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels, and with A/B and multivariate experiments
• Working knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends), and ad serving tools (e.g., DART, Atlas)
• Working knowledge of HTML, CSS, and JavaScript development and constraints