Digital Marketer

The Mom Project is excited to partner with a leading digital health company changing how metabolic care is delivered. They are looking for a Digital Marketing Manager to join their team on a contractor basis. The Digital Marketing Manager will be responsible for developing, implementing, tracking and optimizing our digital marketing campaigns across all digital channels.

Core responsibilities

• Plan and execute all digital marketing, including SEM, Paid Social, email, and organic social media.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute, and measure experiments, conversion tests, and growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with the team.

Qualifications/Skills

• min 5+ experience in digital marketing and advertising
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels, and with A/B and multivariate experiments
• Working knowledge of Google Tag manager, GA and all paid platforms. Klaviyo a plus.

Join a great, small, nimble team changing healthcare.