Part-Time Digital Marketing Manager- Restaurants - Remote

Our client, a leader in the hospitality industry with a portfolio of world-class hotels and restaurants, is seeking a Restaurant + Bar Marketing Manager to support its restaurant and bar business on a part-time basis (20-30 hours per week) on a 6 month contract. This remote contract role will serve as a strategic marketing partner to a diverse portfolio of restaurant concepts, helping each business identify and execute marketing strategies based on its unique goals, challenges, audience, and market opportunities.

The Digital Marketing Manager will collaborate closely with restaurant operators, regional marketing leaders, and digital teams to develop tailored marketing recommendations that drive awareness, guest engagement, reservations, and revenue. This role requires both strategic thinking and hands-on project management across multiple concepts and markets.

RESPONSIBILITIES

• Serve as the primary marketing advisor for a portfolio of restaurant and bar concepts, providing strategic guidance based on the individual needs of each business.
• Evaluate restaurant performance, market conditions, competitive landscape, and business objectives to recommend customized marketing strategies and initiatives.
• Develop and oversee execution of digital marketing plans across multiple channels, including website, email marketing, paid media, social media, online listings, and third-party reservation platforms.
• Manage day-to-day communication and workflow between restaurant stakeholders, digital teams, agency partners, and vendors.
• Monitor monthly performance reports, identify trends and opportunities, and ensure follow-through on recommended actions and optimizations.
• Analyze campaign and channel performance to provide actionable insights that improve guest acquisition, engagement, and revenue.
• Identify and evaluate paid media opportunities based on individual restaurant goals and budget considerations.
• Partner with restaurant and regional marketing teams to research, prioritize, and implement digital marketing initiatives.
• Develop and maintain communication of marketing strategies, priorities, and results to internal stakeholders.
• Ensure brand consistency, content accuracy, and strong digital visibility across all consumer touchpoints.
• Conduct digital marketing audits of underperforming restaurants and develop recommendations to improve performance.
• Project manage website enhancements, digital initiatives, and evolving marketing needs across the restaurant portfolio.

SKILLS & EXPERIENCE

• Excellent written and verbal communication skills with the ability to influence and collaborate across diverse stakeholder groups.
• Strong strategic thinking and problem-solving skills with experience developing customized marketing plans.
• Ability to effectively manage multiple brands, projects, priorities, and deadlines simultaneously.
• Well-organized, self-motivated, and highly detail-oriented.
• Demonstrated experience managing digital marketing programs and web-based initiatives.
• Experience analyzing digital performance metrics and translating data into actionable business recommendations.
• Experience with content management systems, website optimization, and digital marketing platforms.
• Working knowledge of SEO, local search, paid media, and restaurant marketing best practices.
• Bachelor's degree preferred.
• Minimum 3-5 years of digital marketing experience, preferably within hospitality, restaurants, food & beverage, lifestyle, or multi-location brands.
• Experience supporting multiple locations, concepts, or brands is strongly preferred.