Digital Marketing Specialist

Location: Glendale Heights, IL

Job Type: Part-Time (10 hours/week)

Job Length: 6 Month + (based on results)

Job Summary:

Our Client is seeking a dynamic and results-driven Part-Time Digital Marketing Specialist to join their team. The ideal candidate will be a self-starter with a passion for digital marketing and a proven track record of driving online growth. This role will focus on implementing and optimizing various digital marketing strategies, including SEO, content marketing, PPC, and social media, to enhance our online presence and achieve business objectives.

Responsibilities:

Search Engine Optimization (SEO):

1. Conduct keyword research and competitive analysis.
2. Implement on-page and off-page SEO strategies.
3. Monitor and analyze website traffic and rankings using Google Analytics and Search Console.
4. Stay up-to-date with SEO trends and algorithm changes.

Content Marketing:

1. Create engaging and relevant blog posts, articles, and other content.
2. Optimize content for search engines.
3. Assist in the development of a content calendar.

Pay-Per-Click (PPC) Advertising:

1. Manage and optimize PPC campaigns (e.g., Google Ads).
2. Conduct keyword research and create ad copy.
3. Monitor campaign performance and provide reports.

Social Media Marketing (To a lesser extent):

1. Assist in the management of social media accounts.
2. Create and schedule social media content.
3. Monitor social media trends and engagement.

Analytics and Reporting:

1. Track and analyze key performance indicators (KPIs).
2. Generate regular reports on digital marketing performance.
3. Provide insights and recommendations for optimization.

Collaboration:

1. Work closely with other team members to ensure consistent branding and messaging.

Qualifications:

1. Proven experience in digital marketing (ideally 2+ years).
2. Strong understanding of SEO, PPC, content marketing, and social media.
3. Proficiency in Google Analytics and Search Console.
4. Experience with social media management tools.
5. Excellent written and verbal communication skills.
6. Strong analytical and problem-solving abilities.
7. Ability 1 to work independently, and manage time effectivly.
8. Experience with wordpress is a plus.

Preferred Qualifications:

1. Relevant certifications (e.g., Google Ads, Google Analytics).
2. Experience with email marketing.
3. experience with graphic design.