Digital Marketing Specialist (CPG Experience a Plus)
Digital Marketing Specialist (CPG Experience a Plus)
Our Client - Design company
- Remote
Job description
About the Role
We’re looking for a part-time (15-20 hours) creative and data-driven Digital Marketing Specialist to help grow our brand presence across digital channels. The ideal candidate is equal parts analytical and creative — someone who can optimize SEO strategy, design compelling content, and manage paid media campaigns that drive engagement and conversion. Experience in the CPG or beverage industry is a strong plus.
What You’ll Do
● SEO & Web Optimization:
○ Implement on-page and off-page SEO strategies to improve visibility and search rankings.
○ Manage keyword research, site audits, and content optimization.
○ Collaborate with the web team to ensure content and landing pages are optimized for conversions.
● Paid Media Campaigns:
○ Help plan, execute, and optimize paid campaigns across Meta, Google (Search and Display), LinkedIn, and other platforms.
○ Develop audience targeting strategies and test creatives to maximize ROI.
○ Monitor campaign performance and provide insights for ongoing improvement.
● Content & Design:
○ Create visually engaging content for ads, email, and organic social using tools like Canva, Figma, or Adobe Creative Suite.
○ Support product launches and brand campaigns with digital assets that reflect brand guidelines.
○ Collaborate with cross-functional teams to maintain cohesive storytelling across platforms.
● Analytics & Reporting:
○ Track and analyze campaign performance using Google Analytics, Search Console, and ad platform dashboards.
○ Provide regular reporting on KPIs, trends, and optimization opportunities.
What You’ll Bring
● 2–5 years of experience in digital marketing, preferably within a CPG or eCommerce environment.
● Strong understanding of SEO fundamentals, keyword research, and analytics tools (Google Analytics, SEMrush, Ahrefs, etc.).
● Experience managing paid social and paid search/display campaigns (Meta Ads Manager, Google Ads, LinkedIn Campaign Manager).
● Proficiency in design platforms (Canva, Figma, or Adobe Creative Suite).
● A creative, self-starter mindset with the ability to juggle multiple projects and deadlines.
● Strong analytical and communication skills with an eye for brand consistency.
Bonus Points For
● Familiarity with Shopify, Klaviyo, or similar DTC marketing tools.
● Experience in food, beverage, or consumer packaged goods marketing.
● Basic knowledge of HTML/CSS or landing page builders.part
All applicants applying for U.S. job openings must be legally authorized to work in the United States and are required to have U.S. residency at the time of application.
If you are a person with a disability needing assistance with the application, or at any point in the hiring process, please contact us at support@themomproject.com.