Digital Marketing Specialist – Creator Collective & Affiliate

The Mom Project is excited to support Etsy in their search for a Digital Marketing Specialist – Creator Collective & Affiliate to join them on a contract basis.

About the Role: As the Digital Marketing Specialist – Creator Collective & Affiliate, you will play a key role in expanding and optimizing our Creator Collective and Affiliate programs. You’ll be responsible for recruiting and onboarding new partners, driving engagement and sales, and delivering targeted communications, content, and incentives that support program growth.

In this role, you’ll oversee the sourcing and casting of high-performing creators for Paid Social initiatives, while delivering ongoing reporting on overall program health and individual partner performance. Success in this position requires a strong background in affiliate marketing, email marketing, and paid social, along with a deep understanding of attribution, affiliate networks, and influencer marketing. A minimum of 3–5 years of industry experience is required.

Collaboration will be central to your success. You’ll work closely with cross-functional teams to ensure creator and affiliate initiatives align with brand goals and broader marketing strategies. You will report directly to our Creator Program Lead, executing against the outlined “Direct, InDirect and Paid” creator strategies, while also providing support for the Affiliate channel. You’ll partner closely with the Paid Social team to deliver UGC content for use in paid advertising campaigns.

This is a maternity leave cover role to help support the team while our program lead is out on parental leave.

Responsibilities:

Creator Program Support (“Direct”)

• Responsible for Creator Recruitment and Expansion on “Direct” program
• Connect with Etsy’s Merchandising Team to align on how we can best surface product insights to creators
  • Test ways to validate the performance of regional personalization as we look to scale to other markets
• Working closely with Paid Social Team to align on strategy for International expansion
  • Work with Etsy’s agency partner to identify signals for top-quality leads, and test various strategies to recruit and engage these creators
  • Leverage tactics tested in H1 to recruit quality International creators in H2 (to align with International expansion for Paid)
• Attending various internal meetings with cross-functional teams to stay closely connected to full-funnel activations and key moments across Marketing
• Liaising with cross-functional teams to align on multi-channel campaign opportunities supported across “Direct” (in-house creator program, CreatorCollective.Etsy.com), “InDirect” (LTK, ShopMy, etc.), and “Paid Social” (Source and cast creator content to be used in Ads on TikTok, Pinterest, YouTube, and Meta).

Creator Program Support (“InDirect”)

• Supporting our InDirect program lead to identify and evaluate new network opportunities, inclusive but not limited to: Creator negotiations, communications, ShopMy inbox ownership, incentive management, etc.
  • Track “InDirect” campaign creator gift card redemptions and purchases
  • Support the Indirect lead in executing incentives, placements, promotional exposure, and publishing coupon codes across our Indirect networks.
  • Work closely with Etsy’s Brand Design Team to submit requests for collateral support
  • Responsible for supporting ongoing relationships with key InDirect influencer networks, inclusive but not limited to: LTK, ShopMy, Collective Voice, Youtube Shopping, etc.

Paid Social Content Support (“Paid Social”)

• Source and cast top-performing creators and mass media affiliates for TikTok, Pinterest, YouTube, and Meta Ads in partnership with our agency
• Identify and vet creators based on historical performance data, emerging trends, and platform insights
• Stay deeply attuned to social media culture, trends, and viral content opportunities
• Manage creator relationships from outreach to execution, including negotiation, contracts, gifting, and creative briefing
• Collaborate closely with the Paid Social Lead to align on the campaign calendar and ensure a continuous flow of fresh, high-quality content for paid ads each quarter
• Lead our content sourcing efforts and manage creator collaborations across TikTok, Pinterest, YouTube, and Meta. This role will work closely with our Paid Social team to ensure a steady pipeline of engaging, high-performing content for paid media campaigns
• Building relationships with creators in core International markets for Q2 Paid expansion efforts
• Coordinate with Paid Social to execute paid opportunities within Partner Hub

Cross-functional Team Support (“Affiliate + Creator”)

• Liaise with Etsy’s Analytics and Legal Teams to surface needs across both teams and help to prioritize work streams for both Affiliate & Creator
• Manage sourcing content from Mass Media Partners to utilize in Paid Social campaigns
• Support in Giveaway/Contest management (ie, Mother’s Day/ Holiday Incentives, etc.) for Affiliate & Creator Teams
• Newsletter Support:
  • Must have experience using Braze or similar platform
  • Create and build out engaging Creator & Affiliate newsletters
  • Schedule and lead monthly calls with internal partners to align on our email content calendar and find efficiencies between Affiliate & Creator teams for email marketing sends
  • Supporting Etsy’s Engineering Team in building audiences and campaigns in Braze
  • Build and review all emails in the Braze interface prior to deployment
  • Work with Etsy’s Email Team to develop cross-channel messaging and journey orchestration to enhance email optimization, launch triggered sends and increase Affiliate & Creator engagement, and ultimately, GMS

Hours and Location:

• Mon-Fri, 40 hours/week
• Hybrid in Brooklyn, NY

All applicants applying for U.S. job openings must be legally authorized to work in the United States and are required to have U.S. residency at the time of application.

If you are a person with a disability needing assistance with the application, or at any point in the hiring process, please contact us at support@themomproject.com.