Digital Media Buyer (100% Remote)

Our client is the world’s leading data, insights, and consulting company. We understand more about how people think, feel shop, share, vote, and view than anyone else.

The Digital Media Buyer will work with online media vendors to make appropriate online advertising purchases to cost-effectively replenish and grow our consumer online research panels. This roles’ responsibility is to drive capacity for market research projects and generate traffic to build Lightspeed’s research communities through any viable digital channel.

The individual will work with internal staff to identify panelist targets and formulate plans to engage these respondents through targeted media. The individual will use their online marketing experience to suggest best practices in media purchase and deployment. Key responsibilities include managing and/or building a disciplined approach to delivering measurable outcomes by developing and executing country-based panelist acquisition plans. This role will operate in the AMS region consisting of The United States, Canada, Mexico, Brazil, Argentina, Colombia, Chile, and Peru. This role will be responsible for representing the business with the major global suppliers in their region. This will include executing established terms of engagement, refining them where appropriate, and developing sustainable relationships.

The role incorporates the following elements:

• Oversee paid marketing activities for the Americas region
• Affiliate and Paid Search program development
• Network partnership development
• Management of recruiting budget
• Act as a regional champion for assigned countries.
• Work with the senior management and local sales management to understand and execute global strategies, goals, and objectives.
• Develop the acquisition strategy for the assigned countries.
• Optimize and grow all digital channels, including but not limited to affiliate networks, paid search, social media, and SEO traffic.
• Work with internal design teams to optimize landing pages and creative collaterals including videos or other marketing assets. Oversee creative review, design, development and implementation, and productivity.
• Continuously monitor campaign conversion rates through site analytical tools.
• Raise changes to the website that help drive increased acquisition.
• Innovate! Always be looking for ways we can work smarter.

Role requirements

• Bachelor’s degree in related field (Digital Marketing, Business, or similar).
• 2+ years of professional experience.
• Knowledge of online advertising and marketing principles.
• Experience with affiliate marketing, PPC, SEO, social media, Google AdWords, and other digital channels.
• Strong analytical skills. Problem-solving skills and the ability to learn quickly are critical.
• Ability to digest and interpret large data sets.
• Commercially driven, creative, and a naturally proactive person focused on delivering results.
• Strong people/communication skills - can influence all levels of seniority. Must be comfortable presenting to large groups both in person and virtually.
• Comfortable working in a geographically dispersed team.
• Excellent verbal, written, communication, and presentation skills.
• Advanced knowledge of MS Office Suite (Excel, Word, PowerPoint).
• Knowledge of Google Analytics or other analytics platforms.
• Experience with Adobe Analytics preferred.
• Experience with Commission Junction preferred.
• Experience with HasOffers preferred.
• Familiarity with PowerBI preferred.

Benefits

• We provide a comprehensive, highly competitive benefits package, including
• Medical plans with comprehensive, affordable coverage for a range of health services
• Health Savings Account/FSA
• Dental, Vision, and benefits to cover unique healthcare needs
• Wellness Program
• 401k with matching
• Tuition Reimbursement, Commuter benefits
• Unlimited PTO