Digital Media Manager (100% Remote)

Our Customer is a consumer financial services company headquartered in Connecticut. The company offers consumer financing products, including credit, promotional financing and loyalty programs, installment lending to industries, and FDIC-insured consumer savings products through the consumer bank, its wholly owned online bank subsidiary.

Our Customer is seeking a Digital Media Manager on a contract basis to help support their business needs. This role is 100% remote, with a slight preference for EST/CST.

Responsibilities:

• Implement digital media measurement strategy based on measurement framework, work with Ad Ops team to ensure consistent tracking and measurement across platforms
• Responsible for full funnel digital media performance reporting and analysis, ensuring data integrity and accuracy
• Design and create visualizations for enterprise marketing performance data reporting
• Partner with digital Strategy and Channel teams to develop actionable insights to guide media optimization
• Serve as subject matter expert on digital media performance analytics and related tools, both internally and externally.
• Perform cross-channel measurement to evaluate and refine activity, including test and learn, conversion lift studies, and deeper analysis
• Evaluate customer journeys and data signals across the customer lifecycle that will inform audience targeting and media flighting

Skills and Qualifications:

• A minimum of 5+ years of digital analytics experience
• Able to work independently with minimum supervision
• Proficient in MS Excel Pivot Tables
• Creation and maintenance of Tableau Dashboards
• Strong analytical skills with the ability to interpret media data and develop action plans
• Deep familiarity with paid digital reporting platforms (Display, Programmatic, SEM, Video, Social,) including the ability to navigate platforms and pull reports
• Strong attention to detail to perform data & reporting quality assurance work between raw and reporting datasets
• Knowledge in the Google Marketing Platform and Analytics suite (Google Analytics, Campaign Manager, Google Ads, Search Ads 360) and data visualization tools (Tableau / Google Data Studio / Power BI)
• Excellent communication skills with stakeholders at all levels

Preferred:

• Working knowledge of media data ETL process and programming languages such as SQL, SAS, and Python
• Experience in Google BigQuery
• Experience in the financial industry (e.g., banking, credit cards, lending)
• Experience in MMM & MTA solutions
• Working knowledge of campaign trafficking and tagging processes and tools
• Working knowledge of other digital analytics platforms/tools such as Omniture, CDPs, audience management, and attribution tools
• Familiarity with agile processes
• Strong inter-personal skills, with the ability to influence across cross-functional teams in a large org
• Motivated self-starter and team player
• Strong problem-solving and decision-making skills

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements) Benefits include: Medical, Dental, Vision, 401k.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.