Digital Partner Marketing Manager

Our Customer is a business and financial software company that develops and sells financial, accounting, and tax preparation software and related services for small businesses, accountants, and individuals. They are laser-focused on their customers, live and breathe innovation, and champion those who dare to dream. Their Mission is powering prosperity around the world. They do it by attracting the world’s top talent, bringing vital partners into their global platform, and leaving the world a better place through exceptional corporate citizenship.

We are seeking a Digital Partner Marketing Manager on a contract basis to support our Customer’s business needs. This role is hybrid in Mountain View, CA.

This role will play a crucial role in driving successful marketing collaborations with channel partners. This position focuses on empowering partners through enablement, enhancing social selling capabilities, executing impactful digital marketing campaigns, and creating co-owned content. The ideal candidate will have a strong understanding of the partner ecosystem, how small business generate demand via digital marketing. The role will focus on excellent communication skills, capable of building strong relationships and delivering measurable results. They will be responsible for crafting social media plans aligned to other marketing initiatives and produce co-branded/co-marketing campaigns and producing engaging marketing materials. This role demands a data-driven, and adaptable individual who can thrive in a fast-paced environment and contribute to the partner marketing efforts.

What You'll Do:

• Enablement:
  • Develop and deliver co-marketing materials to enable partners to effectively market QuickBooks products
  • Create and maintain a comprehensive digital and social marketing plan with resources, tools, and best practices
• Social Selling:
  • Collaborate with partners to craft compelling social selling strategies and campaigns
  • Provide partners with social media toolkits, guidelines, and content to enhance their digital presence
  • Monitor and analyze social selling metrics to optimize performance
  • Maintain QuickBooks partner social handles
• Digital Marketing:
  • Plan, execute, and manage joint digital marketing campaigns with partners, including email marketing, webinars, and online advertising
  • Track and report on campaign performance, providing insights and recommendations for improvement
  • Stay updated on the latest digital marketing trends and technologies to ensure cutting-edge strategies
• Content Creation:
  • Develop high-quality marketing content, including blog posts, whitepapers, case studies, videos, and infographics tailored for partner use
  • Collaborate with the internal stakeholder content teams and partners to ensure consistency and alignment with QuickBooks brand messaging
  • Repurpose and optimize existing content for various channels and formats

• A Bachelor's degree
• Proven experience in partner marketing, digital marketing, or a similar role
• Proficiency in social media platforms and social selling techniques
• Knowledge of SEO and SEM best practices is a must
• Excellent content creation skills with a portfolio of previous work
• Ability to analyze data and metrics
• Strong project management skills and the ability to manage multiple initiatives simultaneously
• Excellent communication and interpersonal skills
• Experience with marketing automation tools a plus (e.g., HubSpot, Marketo, Mailchimp)

Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)

Health Benefits: Medical, Dental, Vision, 401k, FSA, Commuter Benefit Program

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.