Digital Personalization Manager

***The salary range for this position is $80 - $85 per hour.***

***Please note, that all applicants applying for US job openings must be legally authorized to work in the United States.***

Our Customer is a consumer financial services company headquartered in Connecticut. The company offers consumer financing products, including credit, promotional financing, loyalty programs, installment lending to industries, and FDIC-insured consumer savings products through the consumer bank, its wholly-owned online bank subsidiary.

We are seeking a Digital Personalization Manager on a contract basis to drive business results and provide strategic guidance by leading the design, development, and execution of personalization technology that delivers best-in-class customer experience. This role will support the development and refinement of digital journeys across the web and app world focusing on engaging consumers online throughout the customer life cycle. The Digital Personalization Manager will collaborate with cross-functional stakeholders to identify use cases and enable targeting of key audience segments both on and offsite and lead Digital Personalization (Segmentation and Targeting) and Optimization (A/B, MVT (multivariate testing) website testing) efforts.

To accomplish this, the Digital Personalization Manager will need to be rooted in user experience and comfortable working with personalization platforms. This role will act as a subject matter expert and help envision, sell in, and build the platform of the future for the company. This role will also have primary responsibility for providing forward-thinking and insightful analysis and managing a personalization roadmap.

This role is 100% remote.

What You’ll Do:

• Translate digital product owner and customer data stakeholder requirements into implementation roadmaps and project plans for the website
• Help to identify use case opportunities that drive user engagement
• Prepare project status reports and make alterations to the project plan as needed
• Direct and monitor project activity across Business Platforms or Functions
• Assist with or prepare project implementation steps and documentation as appropriate, ensure a smooth implementation of the project, and resolve problems
• Provide training on marketing technologies as applicable
• Facilitate launching of personalization campaigns, troubleshoot as needed, and ensure successful campaign execution from start to finish
• Participate in project evaluation against estimated plans and provide continuing support and service as required
• Perform other duties and/or special projects as assigned

Must Haves:

• 7-10+ years of progressive experience in digital marketing, digital A/B testing, campaign management, and/or digital personalization
• Direct experience working with marketing technologies such as Adobe Test and Target, SalesForce Marketing Cloud, Pega Systems, Dynamic Yield, and Optimizely
• Experience working with the Agile methodology
• Proven collaborative skill sets
• Experience developing plans and consistently meeting deadlines in a fast-paced environment
• Creative and Resourceful: proven ability to problem solve, develop and execute a range of recommendations to meet business objectives
• Excellent team skills
• Flexibility to pivot with strategy, regulatory, and market evolution
• Proven ability to work cross-functionally, as well as within own function
• Strong project management and communication skills
• Experience with Content Management System (CMS), Machine Learning, and Artificial Intelligence is desirable but not mandatory
• Agency, e-commerce, or direct experience in consumer financial services with exposure to credit card or retail environment or other heavily regulated industries

Education:

• Bachelor’s Degree preferred

Hours & Location:

• M-F, 40 hours/week. This role will be 100% remote.

Perks are available through our 3rd Party Employer of Record (Available upon completion of the waiting period for eligible engagements)

Health Benefits: Medical, Dental, Vision, Life (including spouse & child), 401k, STD/LTD, AD&D, and Commuter Benefits program.