Digital Personalization Manager (Remote - EST Hours)

Our Customer is a consumer financial services company headquartered in Connecticut. The company offers consumer financing products, including credit, promotional financing and loyalty programs, installment lending to industries, and FDIC-insured consumer savings products through the consumer bank, its wholly owned online bank subsidiary.

Our Customer is seeking a Digital Personalization Manager on a contract basis to support their ongoing business needs. This role is 100% remote in EST hours.

Responsibilities:

• Lead the design, development, and execution of digital personalization strategies to improve customer experience
• Support the development and optimization of digital customer journeys across web and mobile platforms
• Partner with cross-functional stakeholders to identify personalization use cases and audience targeting opportunities
• Lead digital personalization, audience segmentation, targeting, and website optimization initiatives
• Translate stakeholder requirements into implementation roadmaps and project plans
• Identify opportunities to improve user engagement through personalization
• Prepare project status reports and adjust project plans as needed
• Direct and monitor project activities across business functions
• Coordinate project implementation activities and ensure successful project delivery
• Provide training on marketing technologies
• Launch and manage personalization campaigns from planning through execution
• Troubleshoot campaign issues and ensure successful deployment
• Evaluate project outcomes and provide ongoing support and continuous improvement
• Manage and maintain the personalization roadmap
• Collaborate with analytics teams to define tracking requirements and campaign measurement

Skills and Qualifications:

• Bachelor's degree, or High School diploma/GED with 10+ years of digital marketing experience
• 7+ years of progressive experience in digital marketing, digital A/B testing, campaign management, or digital personalization
• Experience leading teams responsible for digital campaigns and web personalization strategies
• Experience gathering stakeholder requirements and translating them into campaign and implementation plans
• Experience partnering with analytics teams to develop campaign tracking and measurement
• Experience with personalization platforms, including Adobe Target, Salesforce Marketing Cloud, Pega Systems, Dynamic Yield, or Optimizely
• Strong understanding of audience segmentation, targeting, and website optimization
• Strong project management and communication skills
• Experience working in cross-functional environments
• Strong analytical, problem-solving, and stakeholder management skills

Preferred Qualifications:

• Experience working in Agile environments
• Experience with Content Management Systems (CMS)
• Experience with Machine Learning or Artificial Intelligence technologies
• Agency, e-commerce, consumer financial services, retail, credit card, or other regulated industry experience

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of the waiting period for eligible engagements). Benefits include: Medical, Dental, Vision, 401k.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.