Digital Personalization Manager (Remote - EST Hours)

Our Customer is a consumer financial services company headquartered in Connecticut. The company offers consumer financing products, including credit, promotional financing and loyalty programs, installment lending to industries, and FDIC-insured consumer savings products through the consumer bank, its wholly owned online bank subsidiary.

We are seeking a Digital Personalization Manager on a contract basis to support our customer’s ongoing business needs. This role is 100% remote - EST hours.

Responsibilities:

• Drive business results by leading the design, development, and execution of digital personalization initiatives.
• Support the development and refinement of digital customer journeys across web and mobile applications.
• Collaborate with cross-functional stakeholders to identify personalization and targeting use cases.
• Lead digital personalization, segmentation, targeting, and optimization efforts, including A/B and multivariate website testing.
• Translate stakeholder requirements into implementation roadmaps and project plans for digital experiences.
• Identify opportunities to improve user engagement through personalization strategies.
• Prepare and maintain project status reports and adjust project plans as needed.
• Direct and monitor project activities across business platforms and functional teams.
• Support project implementation planning and documentation to ensure smooth execution.
• Resolve issues and troubleshoot personalization campaigns as needed.
• Provide training and guidance related to marketing technologies and personalization platforms.
• Facilitate campaign launches and ensure successful execution from start to finish.
• Participate in project evaluations against timelines and estimated plans.
• Provide ongoing support and optimization recommendations for personalization initiatives.
• Manage and maintain the personalization roadmap.
• Partner with analytics teams to build tracking and reporting solutions for campaigns.
• Work with stakeholders to gather requirements and build campaign strategies.

Skills and Qualifications:

• Bachelor’s degree required OR high school diploma/GED with 10+ years of digital marketing experience.
• 7+ years of progressive experience in digital marketing, digital A/B testing, campaign management, and/or digital personalization.
• Experience leading teams focused on campaigns, web strategies, and personalization initiatives.
• Experience working with stakeholders to gather requirements and develop campaign strategies.
• Experience partnering with analytics teams to develop campaign tracking solutions.
• Direct experience with marketing technologies such as Adobe Test & Target, Salesforce Marketing Cloud, Pega Systems, Dynamic Yield, and Optimizely.
• Strong experience with personalization platforms and digital customer experience strategies.
• Strong project management and communication skills.
• Experience managing campaigns and optimization initiatives from planning through execution.
• Strong collaboration skills with the ability to work cross-functionally in fast-paced environments.
• Strong problem-solving and strategic thinking abilities.
• Ability to consistently meet deadlines and adapt to changing priorities.
• Experience working within Agile environments.
• Strong understanding of user experience principles and digital customer journeys.

Preferred Qualifications:

• Experience with Content Management Systems (CMS).
• Experience with Machine Learning and Artificial Intelligence technologies.
• Agency, e-commerce, or consumer financial services industry experience.
• Experience working within regulated industries such as retail or financial services.

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements) Benefits include: Medical, Dental, Vision, 401k.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.