Digital Personalization Manager (Remote - EST Hours)

Our Customer is a consumer financial services company headquartered in Connecticut. The company offers consumer financing products, including credit, promotional financing and loyalty programs, installment lending to industries, and FDIC-insured consumer savings products through the consumer bank, its wholly owned online bank subsidiary.

We are seeking a Digital Personalization Manager on a contract basis to support our customer’s ongoing business needs. This role is 100% remote, EST hours.

The Digital Personalization Manager drives business results by leading the design, development, and execution of personalization technologies that deliver best-in-class digital customer experiences. This role focuses on optimizing digital journeys across web and mobile platforms, engaging customers throughout the lifecycle using segmentation, targeting, and experimentation. The role serves as a subject matter expert in personalization platforms, leads optimization initiatives, and owns the personalization roadmap.

Responsibilities:

• Translate product owner and customer data stakeholder requirements into personalization roadmaps and project plans
• Identify and prioritize personalization use cases that drive customer engagement and business impact
• Lead digital personalization initiatives, including segmentation, targeting, A/B testing, and multivariate testing
• Direct and monitor personalization projects across business platforms and functions
• Prepare and deliver project status updates and adjust plans as needed to meet objectives
• Facilitate end-to-end execution of personalization campaigns, including troubleshooting and optimization
• Ensure smooth implementation of personalization initiatives through documentation, testing, and launch support
• Provide training and guidance on marketing and personalization technologies
• Partner with analytics teams to define measurement frameworks and performance tracking
• Participate in post-launch evaluations and provide ongoing optimization and support
• Perform additional duties and special projects as assigned

Qualifications

• Bachelor’s degree or high school diploma/GED with 10+ years of relevant digital marketing experience
• 7+ years of progressive experience in digital marketing, personalization, A/B testing, or campaign management
• Direct experience with personalization and marketing technologies such as Adobe Target, Salesforce Marketing Cloud, Pega Systems, Dynamic Yield, or Optimizely
• Strong project management and stakeholder communication skills

Preferred

• Experience working in Agile environments
• Proven ability to collaborate cross-functionally and meet deadlines in fast-paced settings
• Strong problem-solving skills with a creative and resourceful approach
• Experience with CMS platforms
• Exposure to machine learning or artificial intelligence applications in marketing
• Experience in agency, e-commerce, or regulated industries such as financial services, retail, or credit products

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements) Benefits include: Medical, Dental, Vision, 401k.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.