Director, Connected Commerce

Our Customer is an American multinational beverage corporation headquartered in Atlanta, Georgia. Their many interests include the manufacturing, retailing, and marketing of nonalcoholic beverage concentrates and syrups. They are passionate about beverages around the world, with around 200 brands and 700,000+ employees across the company and bottling partners. They take deliberate action to nurture an inclusive culture that is grounded in their company purpose, to refresh the world and make a difference. They believe their culture is one of the reasons their company continues to thrive after 130+ years.

We are looking for a contract Director, Connected Commerce to help support our Customer's business needs. This individual will assist with two critical projects to advance the Connected Commerce Ambition. This role is a hybrid setup (onsite 3 days a week) in Atlanta, GA.

NOTE: Candidates must have their own laptops, the customer is not providing laptops to contractors at this time

Responsibilities:

• Expansion of the eMMM Platform
• Expansion of the enhanced data integration model for top customers
• Activate programs with external media agencies and vendor companies and serve as day-to-day contact for questions and deliverables
• Assess results of programs, provide post-program reviews that capture learnings and incorporate them into future work
• Understand program impact across the full path-to-purchase considering shopper/consumer/bottler in the planning process
• Exceptional communication skills that can influence the integrated marketing plan to achieve the best possible outcomes
• Coordinate custom research efforts with internal and supplier partners as necessary to effectively measure program return on investment (ROI) across revenue, brand equity, and shopper engagement
• Knowledge of external partner landscape (agencies, content companies, suppliers of products/experiences etc.) to identify optimal execution and deals where appropriate
• Find innovative ways to create differentiated programs that inspire consumers to choose their products
• Manage the execution and delivery of multiple connections programs to hit targets, optimize efficiencies and remains on budget

Required Experience and Skills

• Bachelor's Degree in Marketing, Business, Communications, or related field
• 5+ years of experience in Marketing, Media, or Connections Planning/Technology
• Experience with strategy development and media planning and buying both online and offline
• Possess strong analytical skills and understanding of "Media Math" concepts
• Advanced knowledge of retail media networks, digital display, mobile, video, programmatic, CTV/OTT, etc.
• Working knowledge of all aspects of paid search and social media
• Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
• Detail-oriented with exceptional critical thinking and problem-solving abilities
• Ability to prioritize tasks, collaborate with teams, and work under pressure
• Strong communication, project management and time management skills
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, etc.)
• Strong verbal & written communication skills

Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)

Health Benefits: Medical, Dental, Vision, Life (including spouse & child), 401k, STD/LTD, AD&D, and Commuter Benefits program.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.