Director, Multiplatform Strategy and Marketing

Our customer is a leading global media and entertainment company that creates and distributes a large portfolio of content and brands across television, film, and streaming and is available in over 200 countries and territories and over 45 languages. Headquartered in New York, NY with more than 30 office locations in the United States.

We are seeking a Director, Multiplatform Strategy & Marketing on a contract basis to support their business needs. This role is hybrid (3 days on-site and 2 days remote/week) in NYC.

He or she will oversee the full lifecycle of multiplatform campaigns, setting the strategic vision for content that engages and grows audiences while strengthening brand equity across platforms. They are accountable for delivering high-quality, platform-native content that meets performance goals across reach, engagement, and audience growth, while identifying opportunities to support broader business priorities, including monetization.

This role serves as a senior cross-functional partner to teams, ensuring content strategies are aligned with network priorities and executed with consistency and impact. The Director works closely across departmental teams to ensure all digital content extends the brand, communicates a clear and cohesive message, and supports priority programming, tentpole moments, and always-on storytelling.

The Director could have direct reports, providing guidance, mentorship, and oversight of day-to-day execution, while establishing processes and standards that enable scale and creative excellence across the portfolio.

Responsibilities:

• Define and evolve multi-platform brand strategies to strengthen audience engagement and platform presence
• Lead planning and execution of campaigns supporting key programming and tentpole initiatives
• Serve as creative and strategic lead for paid social campaigns, guiding platform-native content and audience targeting approaches
• Translate audience insights and performance data into actionable creative and strategic direction
• Provide creative oversight for platform-native content, ensuring alignment with brand voice and quality standards
• Partner with cross-functional teams to align priorities and maximize impact across initiatives
• Identify emerging trends, formats, and opportunities to expand reach and relevance
• Support the development of integrated marketing opportunities in collaboration with sales and branded content teams
• Manage, mentor, and develop a team of coordinators and specialists
• Establish workflows and processes to enable efficient execution across multiple brands

Skills and Qualifications:

• Bachelor’s degree in New Media, Journalism, Communications, or a related field
• 6-8 years of experience in social media marketing or a related field
• Proficiency in Microsoft Office and Adobe Creative Suite
• Experience with analytics and reporting tools such as Google Analytics and Meta Business Suite
• Experience with content management and publishing platforms such as Sprout Social
• Familiarity with social listening tools
• Strong strategic thinking and brand leadership across multi-platform environments
• Deep understanding of audience behavior, platform dynamics, and content trends
• Strong creative and editorial judgment with a strong sense of cultural relevance
• Data-driven mindset with the ability to translate insights into actionable strategies
• Excellent communication and storytelling skills
• Strong organizational and prioritization skills across multiple initiatives
• Ability to work effectively in a fast-paced, evolving environment
• Strong problem-solving skills and ability to manage competing priorities
• Collaborative mindset with strong cross-functional partnership skills
• Experience supporting or managing production shoots and social content creation

Preferred Qualifications:

• Experience leading and developing teams in a social media or digital marketing environment
• Experience managing content production for social platforms and on-site shoots
• Flexibility for occasional night and weekend work

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements) Benefits include: Medical, Dental, Vision, 401k.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.