Director of Marketing
Director of Marketing
Our Client - Real Estate company
- Fort Worth, TX
Job description
WHO WE ARE
Founded in Fort Worth and grounded in Texas, we are an innovative real estate brokerage specializing in residential properties and land & ranch sales. Our team of trusted advisors is results-driven and forward-thinking, harnessing exceptional marketing skills, vast knowledge, and an extensive network to deliver unrivaled representation and expertise. We pride ourselves on exceeding expectations with a fresh approach, authentic client relationships, and a strategic edge in negotiation and marketing.
WHO WE WANT ON OUR TEAM
The Director of Marketing & Social Media will be the creative force behind our brand presence, driving growth and visibility through compelling digital storytelling, cutting-edge design, and strategic marketing campaigns.
Our ideal candidate is a creative powerhouse with strong graphic design and video editing skills, passionate about social media trends and eager to create content that resonates. You’ll collaborate closely with leadership and agents, bringing our properties, people, and brand to life through engaging visuals, reels, and marketing strategies that position us at the forefront of the real estate industry.
This role is perfect for someone who thrives in a fast-paced environment, enjoys collaboration, and has the ability to manage multiple projects with precision and creativity.
JOB SCOPE AND RESPONSIBILITIES
- Creation and implementation of social media strategies across Facebook, Instagram, LinkedIn and TikTok
- Implementation includes but is not limited to calendar, copy, design and scheduling of posts
- Provide superior customer service with a purpose of building relationships and achieving authenticity
- Interact with followers and potential clients by communicating and answering questions through the company's social pages
- Edit and produce video content and reels highlighting listings, lifestyle, and brand storytelling
- Create strategic goals around social media engagement and follower growth
- Create, develop and plan email marketing campaigns
- 4-6 per month on behalf of the company
- Maintain website content
- Primarily in updating our exclusive listings, sold(s), adding new agent profiles, blogs, etc.
- Create printed and digital brand documents, as needed
- Create advertisements for print publications, as needed
- Design and create various branded templates for associate use, including:
- Holiday branded images
- Inclement weather images
- Daylight savings images
- Market data images
- Agent award posts
- Create promotional items for events and client gifts, as needed
- Maintain/update online business profiles such as, Google Business, Realtor.com, Zillow and Yelp
- Maintenance of TAA contact database
- Grouping and prioritizing clients and contacts
- Strategy on how to develop and implement contact lists
- Develop measurable goals
- Planning and implementing voting and/or fundraising campaigns (4-6/year)
- Examples are Best Realtor, Best of DFW, American Suicide Prevention Foundation Fundraising
SKILLS AND QUALIFICATIONS
- Bachelor’s degree in marketing, digital communications, or related field preferred
- 2+ years of experience in marketing, social media, or creative content production
- Strong graphic design and video editing skills (Adobe Creative Cloud required; Canva and CapCut/Premiere Pro a plus)
- Demonstrated experience creating short-form video content for Instagram Reels, TikTok, and YouTube Shorts
- Impeccable writing and editorial skills with a strong eye for branding and storytelling
- Proficiency in Microsoft Suite, Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Premiere Pro/After Effects), WordPress, Squarespace
- Familiarity with social media analytics, SEO, and Google Business tools
- Ability to manage multiple platforms: Instagram, Facebook, TikTok, LinkedIn, YouTube
- Excellent organizational and project management skills
Company Benefits/Perks
- Creative Freedom: Space to experiment with fresh ideas, reels, and campaigns that showcase your skills and help shape the company’s brand.
- Direct Collaboration with Leadership: Work closely with founders, gaining insight into high-level strategy and being part of decision-making conversations.
- Flexible Schedule – 15–20 hours per week with hybrid flexibility (2 days in-office, remainder can be remote).
- Team Culture – A supportive, entrepreneurial, and fun environment where innovation and authenticity are valued.
All applicants applying for U.S. job openings must be legally authorized to work in the United States and are required to have U.S. residency at the time of application.
If you are a person with a disability needing assistance with the application, or at any point in the hiring process, please contact us at support@themomproject.com.
Screening Questions
- Can you walk us through your experience with Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects)? Which projects are you most proud of?
- Which design and editing tools do you use for print vs. digital content, and can you give examples of how you leveraged these tools to create polished, professional work?
- Do you have experience designing content specifically for Instagram, TikTok, and other short-form video platforms?
- Have you previously worked in the real estate industry? If so, can you describe your experience creating marketing materials, social media content, or campaigns specifically for real estate properties or agents?