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Director of Growth Marketing (B2C)
Required Skills
Digital Marketing
Market Research
Preferred Industry Experience
Job Description

Why you?
You are someone who brings your life experience to create products that truly make a difference in the lives of working parents. You use data to inform roadmaps, but you also know when you have enough information for action. You love the challenge of prioritizing user needs amongst multiple business objectives. You enjoy growing from diverse perspectives and coworkers while collaborating with others in a cross-functional team, and across departments.

You are looking for something more from your job. Maybe a bigger problem to solve with both immediate and long-term impact, or perhaps you just need a mission you can believe in every day. You are scrappy and collaborative while looking to join an inclusive and supportive culture with a bias for action. You dig balanced startup life and can wrestle challenges with grace. You love big, interesting problems and bringing solutions to the masses while making sure it feels personal, authentic and connected. If this sounds like you, we'd like to talk.

Why us?

The Mom Project is a pioneering, remote-first venture-backed startup with roots in Chicago & Cincinnati. We are backed by some of the best investors in the world and are lucky to be surrounded by an incredible team of advisors, including Serena Williams. The Mom Project is a marketplace and community leading a movement that matches companies with diverse talent. This critical match drives businesses forward while expanding professional opportunities for women.

Our team is growing as we push to rewrite the narrative for working women at every life stage. We believe women should be able to choose both a successful family life AND career aspirations without sacrificing one over the other. Our commitment to Diversity Equity & Inclusion across race, gender, age, religion, identity, and experience drives us and our mission forward every day. We strive towards inclusion and that means everyone is comfortable bringing their authentic and best self to work every day.

What you’ll do:

We're looking for a Director of User Acquisition to design and execute against a scalable user growth strategy that will impact The Mom Project’s growth trajectory. You will be responsible for the development, execution and measurement of campaigns that acquire users for the supply (talent) side of our marketplace. We’re looking for a growth leader who is both creative and analytical, has a strong bias for action, and is able to work collaboratively in a loosely structured, highly dynamic environment.


Ownership of user acquisition and retention metrics for supply side of marketplace
Define and execute against multi-year user lifecycle strategy (acquisition, activation, retention, reactivation)
Lead all supply-side user acquisition marketing; build and expand core channels including but not limited to digital (social, SEM/SEO, display, affiliate, email and content) and offline (universities, professional organizations, affinity groups, events, parenting communities) to drive user growth
Work with head of talent operations to identify customer trends and supply gaps to quickly address
Define and execute against user segmentation strategy, deploying nurturing programs to engage users higher in the funnel
Experiment with new channels, techniques, and messaging to scale advertising spend as efficiently as possible
Collaborate with internal stakeholders and manage external vendors to build and execute campaigns


5+ years of experience driving user growth - experience growing audiences with like audiences strongly preferred
Strong background in analytics and multi-variant A/B testing
Belief in growth as a system, not one-off tactics
Demonstrated ability to move quickly without compromising intuition and quality
Proven success delivering results in a fast-paced, demanding, high growth, yet collaborative environment. Must be highly comfortable working under pressure.
Exceptional verbal and written communication skills
Strong passion for process improvement and obsessive attention to detail
Prior experience working in a startup environment is a plus

Why you’ll love working for TMP:

Remote-First Role
Great Total Compensation (Base + Variable + Equity)
Comprehensive Medical, Dental, Vision
Short and Long-Term Disability
Generous Paid Parental Leave
Nubundle Family Planning Concierge
Generous PTO
401K match

Let me see those Perks, Perks, Perks!

An incredible team that will support and champion your work
Casual culture: because work should be a place you want to be
Annual health and wellness stipend
Learning and development stipend
Weekly lunch stipend
We're just getting started. Join us in building the future of work. We need all hands on deck, your journey starts now....

Start Date
January 2021
Flex Factors
Work Type Permanent
Schedule 40 hours / week
Work Remote Yes (100%)
Travel Yes (5%)