eCommerce Site Manager

Join the Once Upon A Farm team!

A Better Story Starts Here.

At Once Upon A Farm, we've made it our mission to make doing better—and eating better—easy by offering delicious and nutritious snacks and meals for babies to big kids. If you're passionate about creating exceptional digital experiences and want to support a purpose-driven brand, we'd love to hear from you.

About the Role

We need a Shopify expert — specifically on the Shopify Horizon theme — who can step in and manage day-to-day storefront operations with minimal ramp-up time. This is a highly operational, detail-oriented role supporting a fast-moving DTC subscription business.

Responsibilities

Shopify Platform Management

• Set up new products and packs, both as one-time purchase and subscription offerings – this includes PDPs, Variety Packs, Add-ons, and PLPs
• Manage out-of-stock and back-in-stock scenarios, including swapping items within packs to avoid lost revenue
• Merchandise the site in line with monthly marketing plans
• Manage all site updates in partnership with our development agency
• Troubleshoot site and order issues, coordinating with the appropriate internal and external partners
• Create and manage discount codes as needed

Additional Responsibilities

• Assist in managing DTC catalog; ensure the accuracy of catalog and product data, including pricing, discontinuations and OOS products
• Submit creative requests for new product launches
• Handle ad-hoc website requests as they come up
• Manage and project manage dev agency
• Assist with A/B testing plan
• Conduct regular, structured site audits to identify gaps, bugs, and opportunities across UX, navigation, content, and conversion; own the resulting fix and improvement backlog.
• Use site analytics and merchandising data to make informed decisions on product placement, homepage content, collection strategy, and promotional priorities
• Support on DTC initiatives to drive growth, creative requests, organization/calendar of items going in and out of stock (reminders to put items back in stock), etc.

Requirements

• Proven hands-on experience running a Shopify storefront, specifically Shopify Horizon
• Tech-saavy and experienced with Shopify apps such as Rebuy, Recharge, Aftership, etc.
• Comfortable owning day-to-day site operations independently
• Strong attention to detail — this role directly impacts revenue (stock swaps, discount codes, merchandising)
• Ability to work cross-functionally with marketing, creative, and an external dev agency
• Ideal candidate would have experience with a subscription-based ecommerce business

Nice to Have

• Development experience (Liquid, HTML/CSS, or working knowledge of Shopify theme code)
• AI experience: optimized for SEO, GEO and AEO.

Note: this is an assignment placed at Once Upon a Farm through The Mom Project

Who We Are

Our Purpose: Drive systemic improvement in childhood nutrition for a healthier, happier, and more equitable world.

Our Business: At Once Upon a Farm, a better story starts here. We're on a greater mission in providing organic, crave-worthy snacks and meals for children of all ages. Our recipes are crafted with only the best organic ingredients – whole fruits and veggies, cold-pressed (our pouches), or freshly frozen (our meals) to perfection– to support your growing kids at every stage. Each of our organic, non-GMO, non-dairy recipes contains no added sugar and are free from artificial flavors, colors, and preservatives – just simple, real, nutritious snacks your entire family will love.

We support and champion farmers who supply the highest-quality organic ingredients for our foods. We help parents keep their promise to provide the best nourishment for their children’s bodies and souls. We treat our consumers, customers, suppliers, investors, and all our valued employees with the same high level of dignity and respect that we expect from others. We will always fight for and support efforts to drive positive social change and food justice for the benefit of parents, kids, and families. Lastly, we foster an entrepreneurial and collaborative culture that values humility, honesty, passion, positive social impact, and fun.

Our Team: We’re all fully remote, which makes us a highly collaborative, dynamic, and supportive bunch. We share a singular mission to make the world a better place through the highest quality, most delicious, nourishing, and nutritious products made accessible to every home, from our farms to your fridge. And while we’re invested in our product, we’re equally invested in one another's success.

Once Upon A Farm is a purpose-driven brand made up of an inclusive group of individuals with diverse backgrounds, passions, and beliefs. We hire self-motivated, independent thinkers, and those who are genuinely passionate about improving childhood nutrition for a healthier and happier planet. Bring your whole self to your work at Once Upon A Farm, a proud equal-opportunity employer.

This job description is a summary of duties; it is by no means an all-inclusive list but is merely a broad guide of expected duties.

Must reside in the United States to be considered for this position.