B2B Email Marketing Guru

Email Marketing Guru

The Mom Project is excited to partner with our client, a leading B2B e-commerce company specializing in temperature regulation valves for manufacturing settings. With 14 years in the industry, they are kicking off a period of heavy investment and growth. They are seeking an Email Marketing Guru to elevate their customer communication strategy. The position is 100% remote.

The ideal candidate has experience crafting compelling email campaigns that resonate with industrial buyers. They are a self-starter who can be trusted to drive the email marketing strategy with limited oversight.

Core Responsibilities

• Set up and manage targeted email flows and campaigns within Klaviyo to engage the company's loyal customer base and drive conversions
• Develop email content that aligns with the brand voice and speaks to the needs and interests of B2B customers in the manufacturing sector
• Implement A/B testing and leverage analytics to continuously optimize email performance
• Collaborate with sales and marketing teams to ensure email strategies support overall business objectives
• Stay up-to-date on email marketing best practices and proactively bring new ideas to continuously improve results

Qualifications

• Proven experience driving successful email marketing campaigns, ideally in a B2B and/or manufacturing context
• Hands-on experience with Klaviyo or similar email marketing platforms
• Strong writing skills with the ability to craft engaging, on-brand content
• Solid understanding of email marketing metrics and how to leverage data to inform strategy
• Experience with A/B testing and conversion rate optimization
• Collaborative team player who can interface with multiple stakeholders
• Self-motivated with strong project management skills to juggle multiple email campaigns
• Passion for building customer relationships in an e-commerce environment