Email Marketing Program Lead (100% Remote - EST)

Our Customer is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best. A top cloud company with 200 million users worldwide, they help businesses of all sizes and in all industries to operate profitably, adapt continuously, and achieve their purpose. Their machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. Their end-to-end suite of applications and services enables our customers to operate profitably, adapt continuously, and make a difference.

We are seeking a highly skilled and experienced Email Marketing Program Lead on a contract basis to support our customer’s business needs. This role is 100% Remote for EST based candidates.

This role will oversee the execution and optimization of email nurture programs while leading a key initiative to transition from traditional nurture workflows to triggered email workflows. This role combines expertise in email marketing, data-driven decision-making, and marketing automation to elevate customer engagement and drive measurable outcomes across the customer journey.


Responsibilities:

• Nurture Campaign Management
• Execute personalized email nurture campaigns that align with audience needs and business objectives.
• Optimize existing nurture workflows to increase engagement, conversions, and retention.
• Collaborate with cross-functional teams to align messaging with overall marketing strategy.

• Transition to Triggered Workflows
• Lead the project to migrate from static nurture campaigns to dynamic, triggered email workflows
• Develop and implement a roadmap for the transition, including data mapping, audience segmentation, and trigger identification.
• Collaborate with marketing automation teams to build and test real-time triggered workflows based on customer behaviours and lifecycle stages.
• Data-Driven Optimisation
• Analyse campaign performance and generate insights to refine email strategies.
• Use A/B testing, engagement metrics, and conversion rates to inform content, timing, and triggers.
• Ensure proper tracking of triggered workflows using UTM parameters and other analytics tools.
• Stakeholder Collaboration and Communication:
• Partner with partner teams to ensure alignment on goals and feedback loops.
• Educate stakeholders on the benefits of triggered workflows and how they enhance lead nurturing and customer experiences.
• Document best practices, workflows, and processes for future scalability.
  
  Qualifications:
• 5+ years of experience in email marketing, marketing automation, or a related field.
• Proven track record in managing successful email nurture programs.
• Proficiency in marketing automation platforms
• Strong analytical skills with experience in data interpretation and reporting
• Excellent project management skills and ability to meet deadlines in a fast-paced environment.
• Familiarity with the use of tracking tools to monitor campaign performance.
• Ability to develop and implement project roadmaps and manage cross-functional collaboration.
• Strong collaboration skills to work effectively with cross-functional teams, including sales, customer success, content, design, and product marketing.
• Excellent communication skills to educate and align stakeholders on new workflows and best practices.
• Ability to document processes and maintain clear, detailed records for scalability and future reference.
• Creative thinking and problem-solving skills to address challenges and opportunities from multiple perspectives.

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)

Health Benefits: Medical, Dental, Vision, Life (including spouse & child), 401k, STD/LTD, AD&D, and Commuter Benefits program.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.