Email Marketing Specialist

Founded in 1938, our Customer is a retail and outdoor recreation services corporation. They bring you top-quality gear and apparel, expert advice, and rental equipment - while inspiring stories of life outside and outdoor experiences. They work closely with partners all over the globe, allowing them to make a larger impact across the outdoor industry. From seeking better ways of making goods, to advancing fair trade manufacturing practices, to putting profits to good use, they make it easier for customers to shop their values.

We are seeking an Email Marketing Specialist on a contract basis to help support our Customer's business needs. This role is 100% remote.

With guidance from the Email Marketing Program Managers, this role ensures smooth and successful development of each marketing email deployment, ushering the process from brief to execution. This program drives multi-channel traffic, conversion and sales throughout the year, member acquisition and retention, and maintains the connection between the company and its members and customers. Responsibilities include relationship management between external and internal business partners and the interpretation and execution of program and project plans. The Email Marketing Specialist works cross-divisionally to develop and implement these programs within sales channels (retail and web) and makes adjustments and optimizations based on business needs. Models and acts in accordance with the company's guiding values and mission.


What You'll Do:

• Manages the day-to-day workflow and development of the promotional email marketing program.
• Contributes to strategy development in partnership with the Marketing Manager and Marketing Program Managers and executes email marketing plans, both customer and employee-facing, in support of respective Annual Marketing Plans.
• Shepherds the creative development process for deliverables which support marketing programs.
• Performs quality assurance of email campaigns to ensure accuracy and customer experience align with campaign goals and requirements.
• Support process improvement & operational change management within the Email team
• Verifies personalization and testing parameters are implemented correctly and accurately.
• Supports basic program reporting as needed.
• HTML knowledge is a plus.

Qualifications:

• 3+ years experience in email marketing communications or relevant field.
• Experience and demonstrated success with vendor relationships in a retail business model.
• Demonstrated understanding of consumer behavior and applying insights to daily work
• Ability to effectively plan and execute marketing programs.
• Experience and demonstrated ability blending analytical and creative thinking.
• Bachelor Degree in Business Marketing or relevant field preferred.
• Proficient in Microsoft Office business applications.
• Flexible in one's viewpoints and positions in order to support the direction taken by others
• The ability to:
  • Use business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.
  • Consolidate information from various sources including feedback from others to reach sound decisions.
  • Consider the ultimate impact of decisions and actions on internal and external customers.
  • Work smart by setting effective work goals, establishing priorities, and planning well in order to produce quality work.
  • Execute effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals.
  • Clearly convey and accurately receive information by a variety of methods and in various situations.
  • Build rapport with all kinds of people inside and outside the organization.
  • Act upon opportunities and involve and influence others in the accomplishment of worthwhile organizational goals.
  • Challenge the status quo, champion change and influence others to change.

Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)

Health Benefits: Medical, Dental, Vision, Life (including spouse & child), 401k, STD/LTD, AD&D, and Commuter Benefits program.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.