Email Specialist-Remote

Our Customer is a tech real-estate marketplace company with a portfolio of the largest and most vibrant real estate and home-related brands on the web and mobile. The company’s brands focus on all stages of the home lifecycle: renting, buying, selling, financing, and home improvement. They are committed to empowering consumers with unparalleled data, inspiration, and knowledge about homes, and connecting them with the right local professionals to help.

Overview:

We are seeking an Email Specialist on a contract basis to support our Customer's business needs. This role is 100% remote.

What You’ll Do:

• Partner across an Integrated marketing group to drive multi-channel (including email, push, Short Message Service (SMS), and direct mail) lifecycle outreach strategies to our partner agents, including new partner acquisition, retention/engagement, upsell/add-on consideration, product/feature engagement, event attendance - all of which empower our partners to help our customers find and transact on a home they love
• Work alongside Partner Marketing, Product Marketing, Sales, and Marketing Operation teams to develop lead scoring and nurture strategies, assess new opportunities, and help define orchestration between marketing and sales
• Partner with Product Marketing to develop programs by cohorts to improve personalization, and create tailored messaging streams
• Partner with Marketing Operations to scope automated tools meant to drive scale
• Drive test-and-learn optimizations; provide insights and recommendations through analysis on an as-appropriate basis
• Use analytics and qualitative and quantitative insights to identify, size, and prioritize opportunities that drive higher lifetime value for target partner segments
• Own the end-to-end management of lifecycle marketing Google Tag Manager (GTM) programs, including multi-channel recommendations, creation, deployment, testing, optimization, analysis, and reporting
• Gather and brief requirements for the development of channel campaigns (including landing pages), and participate in the creative review and approval process

Must Haves:

• 5+ years of experience leading lifecycle, email, and Customer Relationship Management (CRM)
• Ability to build and execute email campaigns via Pardot or similar
• HTML coding experience
• Python/Simon Data experience
• Experience building email strategy
• Marketing automation tools required, either Pardot or Simon Data (Hubspot, Marketo, Salesforce, etc. are a plus
• Demonstratable experience deriving and using customer insights and data to understand the customer base (Tableau, Google Analytics, etc.)
• Comfortable with ambiguity and change, and have experience in building programs quickly from the bottom up
• A successful track record of developing and executing channel strategies, including measuring and delivering on performance targets
• Strong project management skills including conceptualization, driving alignment, planning resources, managing deadlines, and objectives, and delivering analysis and recommendations (Wrike/Asana experience a plus)
• Able to take ownership, are an inventive problem solver, and have a high level of accountability
• Collaborate well with others across the organization and thrive in a dynamic, fast-paced, and highly-fluid environment
• Demonstrate outstanding verbal and written communication skills
• Engagement Marketing programs (B2B experience preferred)

Education:

• Bachelor’s Degree preferred

Hours & Location:

• Standard M-F, 40 hours/week. This position will be 100% remote.

All applicants applying for U.S. job openings must be legally authorized to work in the United States and are required to have US residency at the time of application.

Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)

Health Benefits: Medical, Dental, Vision, Life (including spouse & child), 401k, STD/LTD, AD&D, and Commuter Benefits program.

The salary range for this position is: $22.81 - $32.81 per hour