Freelance Content Writer

Our Customer is the world's learning company, with 32,000 employees across 70 countries worldwide. Their unique insight and world-class expertise comes from their long history of working closely with teachers, learners, researchers, authors, and thought leaders. Their products and services are used by millions of teachers and learners around the world every day. Whether it’s training school leaders or educating professionals, they are helping people make progress in their lives through learning.

We are seeking a Freelance Content Writer to help support our Customer’s business needs. The ideal candidate will have a strong passion for writing, interest in audience-focused content marketing for families with school-aged children and teens, and familiarity with writing conversational, SEO-optimized blog content that informs, engages, and motivates readers to deliver on business goals. This position is deadline based. This freelance position's hours will vary - they could work as little as 0 hours per week and up to 25 hours per week depending on volume. This role is 100% remote.

What You'll Do:

• Work with seasoned SEO experts, innovative creatives and help fuel a dedicated content engine by writing fun, well-researched blog articles that drive top of funnel, organic traffic to the Connections Academy Resource Hub Blog and social media engagement for families interested in enrolling their K-12 student in online school and already enrolled families
• Collaborate with the Content & Creative Services team to ensure the successful delivery content, including updating existing legacy articles and writing original pieces based on a brief and set standards
• Utilize provided SEO keywords to research and write content with organic optimization in mind
• Perform third party research and review trends from competitors in digital content space to ensure written articles are relevant to today’s marketplace, are cited and are fact-checked
• Conduct interviews with subject matter experts, ghost-write content, and/or bylining their articles
• Ensure compliance with Connections Academy’s brand standards and style guide
• Accept and implement feedback in a timely manner and apply feedback forward to future work

Must-haves:

• Five (5) to seven (7) years of experience writing and editing digital marketing content, namely for blogs
• Knowledge of and experience with crafting content for SEO, including optimizing writing for SEO/SEM, especially SEO to drive clicks, conversions, and returning users
• Writing for the web that is persuasive, conversational, and that leverages catchy headlines, linking strategies, brevity when needed, and CTAs
• SEO purpose driven blog and organic traffic background in writing
• Online newspaper/magazine experience, corporate communications in digital marketing, journalist and research heavy backgrounds
• Excellent writing, editing and proofreading skills, including knowledge and adaptability of editorial style guides and tone
• Strong organizational skills and ability to manage and prioritize multiple projects based on business-critical needs
• Excellent verbal and written communication skills, and ability to handle situations with diplomacy and a professional demeanor at all times
• Ability to consult with internal constituents and draw information from others; produce written materials as required with permissions & legalities
• Understanding of/interest in current and future digital trends across platforms Preferred Qualifications: Solid background in SEO and SEM principles and methodologies
• Demonstrated knowledge and familiarity of search engine optimized sites that rank high on major search engines for relevant keywords
• Strong knowledge and understanding of current trends in digital media /social media Proactive and self-motivated with the ability to work across functions
• Ability to write blog content across a wide range of topics, adhering to outlined best practices, brand voice, and brand standards
• Ability to write all aspects of a post in multiple formats, including:
• Article body copy Interactive in-post infographics
• Catchy article headlines
• Organic social media post copy driving to article
• Ability to work collaboratively with internal team’s project manager, communicating early and often bandwidth and expectations

Please Note: In order to create a safe, productive work environment, our client is requiring all contractors who plan to be onsite to be fully vaccinated according to the CDC guidelines. Prior to coming into our offices, contractors will be required to attest that they are fully vaccinated.

Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)
Health Benefits: Medical, Dental, Vision, Life (including spouse & child), 401k, STD/LTD, AD&D, and Commuter Benefits program.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.