GEO Analyst (Remote)

Our Customer is a consumer financial services company headquartered in Connecticut. The company offers consumer financing products, including credit, promotional financing and loyalty programs, installment lending to industries, and FDIC-insured consumer savings products through the consumer bank, its wholly owned online bank subsidiary.

We are seeking a GEO Analyst on a contract basis to support our customer’s ongoing business needs. This role is 100% remote.

Must have:

• 2+ years SEO experience and 2+ years AI search and GEO initiatives(Must show at the top of resume)

Job Description

Role Summary/Purpose:

• We are seeking a highly organized and analytical contractor to support our growing Generative Engine Optimization (GEO) and AI Search initiatives. This role will help drive strategic projects, build executive-ready presentations, conduct research, coordinate project activities, and support reporting and analysis efforts. The ideal candidate is passionate about the evolution of AI-powered search, thrives in a fast-paced environment, and can effectively manage multiple priorities simultaneously.

Qualifications

Required Experience

• 2-5 years of experience in digital marketing, SEO, content strategy, analytics, consulting, or a related field.
• Experience managing multiple projects and stakeholders simultaneously.
• Strong research, problem-solving, and organizational skills.
• Advanced proficiency in Microsoft PowerPoint and Excel.
• Excellent written and verbal communication skills.
• Ability to work independently with limited supervision.

Preferred Qualifications

• Familiarity with SEO, AI Search, Generative Engine Optimization (GEO), or emerging search technologies.
• Experience gathering requirements and conducting stakeholder interviews.
• Experience developing executive-level presentations and business recommendations.
• Exposure to analytics, reporting, and performance measurement frameworks.

Key Responsibilities

• Project & Program Support
• Support day-to-day execution of GEO and AI Search initiatives across multiple workstreams.
• Coordinate activities, timelines, and deliverables for strategic projects.
• Manage administrative and operational tasks required to keep projects moving forward.

Research & Process Development

• Conduct market, competitor, and industry research related to GEO and AI Search.
• Assist in designing and documenting scalable processes, playbooks, and operating models for GEO programs.
• Identify opportunities to improve efficiency and effectiveness across GEO initiatives.

Stakeholder Engagement

• Interview internal stakeholders to understand current capabilities, pain points, and gaps within GEO offerings.
• Gather and synthesize feedback into actionable recommendations and project deliverables.
• Partner with cross-functional teams to align priorities and drive execution.

Reporting & Analysis

• Assist with GEO reporting, analysis, insights generation, and distribution of results.
• Support the development of dashboards, scorecards, and performance summaries.
• Translate data and findings into clear recommendations for leadership.

Executive Communications

• Build and maintain executive-ready presentations and project updates.
• Support the development of strategic recommendations, business cases, and leadership communications.
• Create clear, compelling visual storytelling materials for senior leaders.
• Success Profile

The ideal candidate is:

• Curious about AI, search, and emerging digital marketing trends.
• Comfortable working in ambiguity and building structure where processes are still evolving.
• Detail-oriented while maintaining focus on strategic objectives.
• Highly adaptable and capable of managing competing priorities.
• A strong communicator who can translate complex concepts into clear, actionable insights.

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements) Benefits include: Medical, Dental, Vision, 401k.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.