Go-To-Market Associate (Hybrid - NYC)

Our Customer is an employment-oriented online service that operates via websites and mobile apps. They are the world's largest professional network with nearly 800 million members in more than 200 countries and territories worldwide. Their vision is to create economic opportunities for every member of the global workforce and aim to connect the world’s professionals to make them more productive and successful. Launched on May 5, 2003, the platform is primarily used for professional networking and career development.

We are seeking a Go-To-Market Associate on a contract basis to help support our customer's business needs. This role is a hybrid setup (2+ days onsite/week, Tuesdays required) in NYC.

**Please ensure that your LinkedIn profile is included in your resume**

Responsibilities:

• Execute established social media strategy with a twice-weekly posting schedule to maintain brand presence and engagement.
• Coordinate with external agencies to ensure timely content creation, review, and optimization.
• Manage daily community engagement, including response protocols and relationship building across B2B channels.
• Support major research launch campaigns by transforming research insights into social-friendly formats and developing launch-specific content calendars.
• Track engagement metrics, reach, and performance across all social channels with monthly reporting.
• Maintain content variety across formats (static, video, carousel, articles) using the Sprinklr platform.
• Coordinate campaign operations across paid, owned, and earned channels.
• Ensure brand voice consistency and adherence to quality standards across all content.
• Document processes and prepare comprehensive handoff materials for returning team members.

Skills and Qualifications:

• Bachelor’s degree in marketing, communications, or related field.
• 2-5+ years of experience managing B2B social media accounts
• 2+ years of experience with social media management platforms (Sprinklr preferred).
• Proven track record of growing engagement and reach on professional platforms.

Preferred:

• Experience in B2B marketing or thought leadership content.
• Background in research publication or thought leadership promotion.
• Familiarity with professional services or consulting industries.
• Experience coordinating and optimizing video content.
• Advanced knowledge of social media analytics and optimization techniques.
• Agency coordination experience with vendor management protocols.
• Experience with content calendar management and multi-format content creation.
• Strong background in digital marketing campaign execution across multiple channels.
• Proficiency in analytics and performance measurement to optimize campaigns.
• Strong project management and deadline management skills.
• Excellent copywriting and written communication skills.
• Community management experience in technical or specialized fields.

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements) Benefits include: Medical, Dental, Vision, 401k.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.