Google Ads Specialist

Job Title: Google Ads Specialist (Remote, US-Based)
Location: Remote (USA only)
Job Type: Full-Time
Reports To: Director of Digital Marketing Strategy

About Us

We are a performance-driven digital marketing agency specializing in local SEO and lead generation for small businesses across the United States. We help clients across industries like legal, signage, roofing, and home services grow through high-conversion campaigns.

Position Summary

We’re seeking a results-driven Google Ads Specialist to build and optimize paid media campaigns that deliver high-quality leads for our clients. This role requires strategic thinking, strong data analysis skills, and hands-on Google Ads experience. You’ll work closely with SEO, content, and client teams to execute paid strategies that align with broader marketing goals.

Key Responsibilities

Campaign Strategy & Execution

• Design and execute effective Google Ads campaigns (Search, Display, Performance Max, YouTube, and Local Services Ads).
• Tailor ad types and messaging to each client’s industry and goals.
• Continuously test creatives, targeting, and bidding strategies to improve performance.

Budget Management & ROI Optimization

• Allocate campaign budgets to maximize return on investment (ROI).
• Monitor and optimize key metrics including CPC, CPL, ROAS, and conversion rates.
• Identify and reduce wasted spend.

Data-Driven Performance Analysis

• Conduct deep performance analysis using Google Ads, GA4, and internal dashboards.
• Implement A/B testing for ads, landing pages, and targeting segments.
• Prepare clear, actionable performance reports for clients and internal teams.

Cross-Functional Collaboration

• Partner with SEO and content teams to align paid and organic efforts.
• Recommend and support landing page changes to improve conversion rate.
• Help build scalable frameworks for campaign launches and audits.

Requirements

Must-Have Qualifications

• 3+ years of experience managing Google Ads accounts, including Search, Display, Performance Max, YouTube, and Local Services Ads (LSAs).
• Proven track record of improving CPL, ROAS, and lead quality.
• Strong understanding of keyword targeting, audience segmentation, bidding strategies, and budget pacing.
• Proficiency in Google Ads Manager, Google Analytics 4 (GA4), and Looker Studio or similar reporting tools.
• Strong communication skills, especially in translating data insights into business recommendations.
• Authorized to work in the United States and available during standard US business hours.

Preferred Qualifications

• Agency experience managing multiple client accounts.
• Familiarity with lead generation strategies for small service-based businesses.
• Experience using Airtable or Notion for campaign tracking is a plus.

Compensation & Benefits

• Competitive salary (commensurate with experience)
• Fully remote work with flexible scheduling
• Health, dental, and vision insurance
• Paid time off and holidays
• Professional development support